Tag Archives: Southwest

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  Why Southwest Has a Special Place in My Travel Queue

  Posted on September 5, 2009 by jaywalk1 in Uncategorized

  Zak Stambor recently posted a nice interview to Ragan.com with Paula Berg, Southwest Airlines’ Emgering Media manager. The piece titled “How Southwest juggles social media channels” takes a look at their social media strategy dating back to the launch of  their Nuts About Southwest blog in 2006.  As the piece comes to a close, Berg [...]

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  Were you really talking to me? Thoughts on AA's Bag Fee Communications

  Posted on June 1, 2008 by jaywalk1 in Public Relations, Social Media

  Background: The airline industry is having an extremely rough time. Sorry I don’t have anything over the top to share here. Fuel prices are really high, so airlines are turning the costs back on the customers in an attempt to avoid taking too hard of a financial beating. It’s sad, but it’s that simple. American [...]

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