All posts tagged Social Media

Be Visually Driven: Make Readers Think AND Feel

by jaywalk1 on January 6, 2013 in Public Relations, Social Media, Thoughts with 1 Comment

b5scripts031(1)Here is what I imagine to be the typical writing process for most people:

  • Idea
  • Outline
  • Draft Copy
  • Inclusion of relevant links (if applicable)
  • Edit for style and grammar
  • Publish

The thing is we have only addressed what we want people to think. If you’re an amazing writer, then yes, your words can also jump off of the page and the screen to generate a thought as well as a feeling for readers. That said, the vast majority of  people need a little help to get feelings going.

There are a variety of stock image sites out there, try out a few. Consider hiring a freelance photographer to get the shot that you want, if this is in a professional context. Lastly, don’t be afraid to get behind the lens yourself and shoot something original!

However you choose to proceed, the bottom line is this:

We live in a visually driven world.  Don’t just edit for grammar and style. Enhance your writing with powerful, relevant images. Give readers something to make them think AND feel.

 

Caught My Eye – Jan 4, 2013

by jaywalk1 on January 4, 2013 in Social Media with No comments

As a digital native, I come across tons of articles every day that spark new ideas. A new idea is always a win in my book, so I’ll share the wealth from time to time in a series called “Caught My Eye.”  Here’s the first edition.

Happy Friday and enjoy!

A Photo-Scanning Service Learns How to Get Exposure

10K per month in Google Ads worth every penny according to this service.

Taco Bell Gets VERY Social With A Customer

Taco Bell gets cozy with a customer on their Facebook page and talks speedos.

Pinterest Makes First Acquisition, Punchfork

Palo Alto-based Punchfork marks the newcomer social network’s first acquisition and makes clear that Pinterest is embracing rather than shying away from its reputation for appealing disproportionately to women.

7 Branded Content Campaigns That Got It Right In 2012

Though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012. Here are seven examples of brands that used content to build awareness in the last year.

 

FB Ad Plans Get a Sideways Thumb

by jaywalk1 on August 15, 2012 in Social Media with No comments
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Whenever people ask about my first job in PR, I jokingly say that it was convincing my mother that it was a good idea for me to go away to a boarding high school six hours away from home. Ultimately, it was an external variable (a scholarship) that helped seal the deal, but it was a great practice run. I learned about a variety of things at that school, including voting with thumbs.

It was a simple system and an effective method for making decisions while minimizing arguments.


Thumbs up –> I support this.

Thumbs down –> I don’t support this.

Sideways thumb –> I can live with this.

 As I read about Facebook’s plans to test promoted news feed posts with “non-fans,” I couldn’t help but think back to those high school days because my feelings are hovering somewhere in the sideways thumb range. I support the idea of Facebook serving ads to users. It’s a good model for them, but I do not support the idea of all sorts of crazy ads appearing in my news feed, particularly if they are not promoting products/organizations I “like.”

There is middle ground in this and room for a sideways thumb, if you will.

Facebook should create an ad rating/preference system that allows users to determine what types of ads they would like to see. You can fill my news feed with ads, if they actually relate to things that I want to know about…like cars, airplane, regional and international trips, music/concerts, etc.

I think a model like this would work because:

  1. Facebook would still get to serve ads.
  2. Users would be able to choose what types of ads they were served (or at least be able to express a preference).
  3. There would ideally be higher click through and conversion rates, ultimately leading to higher rates for Facebook.

Just my 36 cents.

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