Tag Archives: Public Relations

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  Were you really talking to me? Thoughts on AA's Bag Fee Communications

  Posted on June 1, 2008 by jaywalk1 in Public Relations, Social Media

  Background: The airline industry is having an extremely rough time. Sorry I don’t have anything over the top to share here. Fuel prices are really high, so airlines are turning the costs back on the customers in an attempt to avoid taking too hard of a financial beating. It’s sad, but it’s that simple. American [...]

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• Social Media Custody Battle: Round 1

  Posted on April 7, 2008 by jaywalk1 in Gen Y, Public Relations, Social Media

  Jim Tobin of Ignite Social Media recently wrote an interesting post titled Why Social Media Leadership Won’t Come from Public Relations Teams in response to a post by Edelman‘s Steve Rubel. Tobin’s title alone put me into defense mode; it was very much a “thems fighting words” moment. I guess I’m so used to the [...]

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  Reverse Marketology or a Dose of PR?

  Posted on March 25, 2008 by jaywalk1 in Gen Y, Public Relations

  Today, writer Sarah Kliff posted a web exclusive to Newsweek.com titled Reverse Marketology. Throughout the article, Kliff references several branded campaigns which include more lifestyle info and helpful tips than actual sales messaging. Her take on the rationale behind the campaigns: “We’ve entered the age of the really counterintuitive ad…What they’re doing is banking on [...]

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  Social Initiatives: FreeRice.com

  Posted on March 22, 2008 by jaywalk1 in Public Relations, Social Initiatives

  Background: According to the United Nations, the cost to end world hunger completely (accounting for diseases related to hunger and poverty) is almost $200 billion a year. 50 year-old FreeRice.com creator, John Breen*, has come up with what I think is a simple yet clever way to engage people in the fight to end hunger, [...]

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