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	<title>PR Prescriptions &#187; Public Relations</title>
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	<link>http://www.prprescriptions.com</link>
	<description>Providing diagnoses to those trying to reach the masses</description>
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		<title>Reigniting the Flame</title>
		<link>http://www.prprescriptions.com/2011/01/05/reigniting-the-flame/</link>
		<comments>http://www.prprescriptions.com/2011/01/05/reigniting-the-flame/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 02:23:48 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Bustin Loose]]></category>
		<category><![CDATA[Chaka Khan]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[jaywalk1]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[PR Week]]></category>
		<category><![CDATA[PRSA Tactics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Rufus]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1269</guid>
		<description><![CDATA[We&#8217;re not even seven days into the new year and I&#8217;ve already been hit by the funk&#8230;and not the Rufus, Tell Me Something Good kind of funk either&#8230; At some point this week, the excitement of the New Year faded and the funk came over. All day, I knew that I just wasn&#8217;t &#8220;in it.&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Socially Diverse in 140 Characters or Less</title>
		<link>http://www.prprescriptions.com/2010/10/30/socially-diverse-in-140-characters-or-less/</link>
		<comments>http://www.prprescriptions.com/2010/10/30/socially-diverse-in-140-characters-or-less/#comments</comments>
		<pubDate>Sat, 30 Oct 2010 20:57:08 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Professional Development]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Socially Diverse]]></category>
		<category><![CDATA[#socdiv]]></category>
		<category><![CDATA[blogger outreach]]></category>
		<category><![CDATA[Diversity]]></category>
		<category><![CDATA[diversity in PR]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[Multicultural Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Diversity]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1248</guid>
		<description><![CDATA[  Some of the best tweets from the Socially Diverse  (#socdiv) hashtag were featured on the PRSA Diversity Today blog and the Hispanic PR blog. Click here to see how people captured thoughts from the session in 140 characters or less.]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2010/10/30/socially-diverse-in-140-characters-or-less/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Simple Ways to Discover Diverse Audiences Online</title>
		<link>http://www.prprescriptions.com/2010/08/04/3-simple-ways-to-discover-diverse-audiences-online/</link>
		<comments>http://www.prprescriptions.com/2010/08/04/3-simple-ways-to-discover-diverse-audiences-online/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 03:59:16 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Diversity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Socially Diverse]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[#31bnb]]></category>
		<category><![CDATA[Afrobella]]></category>
		<category><![CDATA[blogger outreach]]></category>
		<category><![CDATA[Diversity in Outreach]]></category>
		<category><![CDATA[Essence Magazine]]></category>
		<category><![CDATA[Hashtgs]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[jaywalk1]]></category>
		<category><![CDATA[Online diversity]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media and diversity]]></category>
		<category><![CDATA[social media culture]]></category>
		<category><![CDATA[Trending Topic]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[West Indian]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1174</guid>
		<description><![CDATA[As a public relations professional, I am responsible for 3.26 million things. Serving as a travel agent, staffing back to back weekend conferences, presenting corporate responsibility presentations from bean bag chairs&#8230;I&#8217;ve done it all in the name of client service. Want to know something else I&#8217;ve done in the name of client service? Diversify client [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2010/08/04/3-simple-ways-to-discover-diverse-audiences-online/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Kim Kardashian: The New Face of PR?</title>
		<link>http://www.prprescriptions.com/2009/08/29/kim-kardashian-the-new-face-of-pr/</link>
		<comments>http://www.prprescriptions.com/2009/08/29/kim-kardashian-the-new-face-of-pr/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 02:40:26 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Gen Y PR Prescriptions]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[jaywalk1]]></category>
		<category><![CDATA[Kim Kardashian]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[PR Value]]></category>
		<category><![CDATA[Reality TV]]></category>
		<category><![CDATA[Shel Holtz]]></category>

		<guid isPermaLink="false">http://prprescriptions.com/?p=692</guid>
		<description><![CDATA[Like many, I caught wind of this news from several posts on Twitter.  Yes, it appears that Kim Kardashian will be doing a reality showing the &#8220;ins-and-outs&#8221; of Public Relations.  I looked at the tweets circulating, sighed and continued with my real, day-to-day PR tasks. I hadn&#8217;t given it another thought until I saw Shel Holtz&#8217; [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2009/08/29/kim-kardashian-the-new-face-of-pr/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<title>Entrepreneurs: It&#039;s time to get a PR Firm when&#8230;</title>
		<link>http://www.prprescriptions.com/2009/06/08/entrepreneurs-its-time-to-get-a-pr-firm-when/</link>
		<comments>http://www.prprescriptions.com/2009/06/08/entrepreneurs-its-time-to-get-a-pr-firm-when/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 18:38:54 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Resource]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[defining audience]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Entrepreneur Magazine]]></category>
		<category><![CDATA[Get Thee to a PR firm]]></category>
		<category><![CDATA[James]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[PR Firm]]></category>
		<category><![CDATA[PR solutions]]></category>
		<category><![CDATA[PR strategy]]></category>
		<category><![CDATA[Public Relations for Startups]]></category>
		<category><![CDATA[Public Relations Strategy]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://prprescriptions.com/?p=614</guid>
		<description><![CDATA[Entrepreneur magazine&#8217;s June 2009 issue featured a short piece titled &#8220;Get Thee to a PR firm.&#8221; In the article, 5 Entrepreneurs shared thoughts on when they knew it was time to hire a PR firm. Stories varied, but here&#8217;s when it clicked for them: People started talking. The specialty niche became a trend. The entrepreneur [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2009/06/08/entrepreneurs-its-time-to-get-a-pr-firm-when/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Power of Social Media: No Longer Just Each One, Reach One</title>
		<link>http://www.prprescriptions.com/2008/07/27/the-power-of-social-media-no-longer-just-each-one-reach-one/</link>
		<comments>http://www.prprescriptions.com/2008/07/27/the-power-of-social-media-no-longer-just-each-one-reach-one/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 03:05:31 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Cult of the Amateur]]></category>
		<category><![CDATA[Dave Knox]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Gen Y PR Prescriptions]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[jaywalk1]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[PR Prescriptions]]></category>

		<guid isPermaLink="false">http://prprescriptions.wordpress.com/?p=112</guid>
		<description><![CDATA[1 year 2 months, the amount of time my LinkedIn profile says I&#8217;ve spent as a full-time professional in the Public Relations industry. Not a great deal of time, but I&#8217;ve seen, heard, said and learned a lot. There will be more posts in the coming weeks which relate more closely to my daily dealings, but for [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/07/27/the-power-of-social-media-no-longer-just-each-one-reach-one/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Nod to Common Craft</title>
		<link>http://www.prprescriptions.com/2008/07/06/a-nod-to-common-craft/</link>
		<comments>http://www.prprescriptions.com/2008/07/06/a-nod-to-common-craft/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 00:05:32 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Common Craft]]></category>
		<category><![CDATA[Common Craft in Plain English]]></category>
		<category><![CDATA[Gen Y PR Prescriptions]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[Lee LeFever]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Sachi LeFever]]></category>
		<category><![CDATA[Zoe Siskos]]></category>

		<guid isPermaLink="false">http://prprescriptions.wordpress.com/?p=91</guid>
		<description><![CDATA[Common Craft is a great company I learned about in early 2008. In their own words: &#8220;We are two passionate people and Common Craft is our company. Our product is explanation.&#8221; They may want to add the line &#8220;Smart PR pros love us.&#8221; I know I do. Common Craft has been extremely helpful in explaining [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/07/06/a-nod-to-common-craft/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Were you really talking to me? Thoughts on AA&#039;s Bag Fee Communications</title>
		<link>http://www.prprescriptions.com/2008/06/01/were-you-really-talking-to-me-thoughts-on-aas-bag-fee-communications/</link>
		<comments>http://www.prprescriptions.com/2008/06/01/were-you-really-talking-to-me-thoughts-on-aas-bag-fee-communications/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 03:33:53 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[Bag Fee]]></category>
		<category><![CDATA[iReport]]></category>
		<category><![CDATA[PR Newser]]></category>
		<category><![CDATA[Southwest]]></category>
		<category><![CDATA[Weber Shandwick]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://prprescriptions.wordpress.com/?p=65</guid>
		<description><![CDATA[Background: The airline industry is having an extremely rough time. Sorry I don&#8217;t have anything over the top to share here. Fuel prices are really high, so airlines are turning the costs back on the customers in an attempt to avoid taking too hard of a financial beating. It&#8217;s sad, but it&#8217;s that simple. American [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/06/01/were-you-really-talking-to-me-thoughts-on-aas-bag-fee-communications/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media Custody Battle: Round 1</title>
		<link>http://www.prprescriptions.com/2008/04/07/social-media-custody-battle-round-1/</link>
		<comments>http://www.prprescriptions.com/2008/04/07/social-media-custody-battle-round-1/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 03:22:05 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://prprescriptions.wordpress.com/?p=42</guid>
		<description><![CDATA[Jim Tobin of Ignite Social Media recently wrote an interesting post titled Why Social Media Leadership Won’t Come from Public Relations Teams in response to a post by Edelman&#8216;s Steve Rubel. Tobin&#8217;s title alone put me into defense mode; it was very much a &#8220;thems fighting words&#8221; moment. I guess I&#8217;m so used to the [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/04/07/social-media-custody-battle-round-1/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Reverse Marketology or a Dose of PR?</title>
		<link>http://www.prprescriptions.com/2008/03/25/reverse-marketology-or-a-dose-of-pr/</link>
		<comments>http://www.prprescriptions.com/2008/03/25/reverse-marketology-or-a-dose-of-pr/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 05:04:52 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketology]]></category>
		<category><![CDATA[Newsweek]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://prprescriptions.com/?p=27</guid>
		<description><![CDATA[Today, writer Sarah Kliff posted a web exclusive to Newsweek.com titled Reverse Marketology. Throughout the article, Kliff references several branded campaigns which include more lifestyle info and helpful tips than actual sales messaging. Her take on the rationale behind the campaigns: &#8220;We&#8217;ve entered the age of the really counterintuitive ad&#8230;What they&#8217;re doing is banking on [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/03/25/reverse-marketology-or-a-dose-of-pr/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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