Tag Archives: PR

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  Reverse Marketology or a Dose of PR?

  Posted on March 25, 2008 by jaywalk1 in Gen Y, Public Relations

  Today, writer Sarah Kliff posted a web exclusive to Newsweek.com titled Reverse Marketology. Throughout the article, Kliff references several branded campaigns which include more lifestyle info and helpful tips than actual sales messaging. Her take on the rationale behind the campaigns: “We’ve entered the age of the really counterintuitive ad…What they’re doing is banking on [...]

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