All posts tagged PR

Reigniting the Flame

by jaywalk1 on January 5, 2011 in Thoughts with No comments

We’re not even seven days into the new year and I’ve already been hit by the funk…and not the Rufus, Tell Me Something Good kind of funk either…

At some point this week, the excitement of the New Year faded and the funk came over. All day, I knew that I just wasn’t “in it.” This has been, by far, the hardest start because for some reason I just wasn’t feeling the spark. I got a good bit done today, set some things in motion for tomorrow and headed out.

It was actually something that I came across in the mail that helped to jumpstart my year as far as PR goes. Believe it or not, it was the PRSA Tactics newsletter.

Reading it reminded me of how great 2010 was and the amazing time I had at the PRSA International Conference. I was slightly geeking out as I perused the pages, but that was a good thing. It took me back to the days when I was still in school and working as an intern. I use to live for the newest issue of Tactics and PR Week. I loved the campaigns- the concepts, the strategy and of course the great execution. I wanted to be the person to come up with those ideas, to achieve those goals.

Remembering those days, feeling those feelings and looking at how far I’ve come in just a few years (and how far I can go!) – it was enough.

Every now and then, you can get bogged down in the mundane points, but it’s great to reignite the flame. I’m fired up and I feel like bustin loose…

What is Your Quora Strategy?

by jaywalk1 on January 4, 2011 in Professional Development, Social Media with No comments
q_logo2

This post is brought to you by the letter Q for Quora.

Let me start by saying that I neither have nor propose that you develop a “Quora strategy.” I always see posts that ask “What is your (Insert Site here) Strategy” questions and sometimes it just makes me laugh. I guess you could get that specific, but in the end, it all should roll up into a larger social media strategy or approach. Feel free to agree or disagree in the comments section…but on to the real questions I’d like to ask:

Have you really taken a good look at Quora? Have you invested a good bit of time into it yet?

I did for the first time yesterday and I was pleasantly surprised by the group of folks who were right there ready to chime in, engage and assist where they could. As you could probably guess, inquiries about social media and culture were among my first. I definitely encourage you to take a look at my question and the conversation that followed (Be sure to read the answers AND the “comments” to get the full picture).

On Quora: Who is studying social media and culture right now?

Now, make no mistake. Quora is not all gravy. Frank Eliason has some great observations here, and in addition, I’m not a fan of this supposed rule that you cannot answer your own question more than once.

All in all, I think its worth a good look. The feeling I got tonight is reminiscent of the first time Twitter really clicked for me. If Quora turns out to be even half as useful, it’s worth investing my time now.

Thoughts?

Socially Diverse in 140 Characters or Less

by jaywalk1 on October 30, 2010 in PR, Professional Development, Public Relations, Socially Diverse with No comments

 

Some of the best tweets from the Socially Diverse  (#socdiv) hashtag were featured on the PRSA Diversity Today blog and the Hispanic PR blog. Click here to see how people captured thoughts from the session in 140 characters or less.

Music & PR Pt 1: Me, Myself and I

by jaywalk1 on February 6, 2010 in Music, Personal Branding, Social Media, Thoughts with 1 Comment
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It’s 2010, and I would like to introduce a new category to PR Prescriptions. Anyone who has ever worked with me will tell you that I am at my best when I’m digging into strategy with great music blasting from my headphones.

In an effort to blend two things I love on a more consistent basis (and share them with you), I have decided to officially launch: “Music & PR.”

Part 1 was inspired by the opening session of Social Justice Camp DC. The organizers shared a loose definition of an “unconference” with the newbies and then asked everyone to share their name, what they did and three words that conveyed why they were in attendance. One lady’s response stuck with me. Unfortunately, I can’t remember any of the things listed above, but I can remember what she said at the end…

After wrapping up her intro, she said, “I work at [organization x], but I’m here as an individual.”

Insert record scratch….wait for it….here!

Let’s go back quickly. She works at [organization x], but she’s here as an individual.

The first part is just fine, but it’s the second part that is a little problematic for me.

How can you mention a company’s name in an intro and then say you’re attending as an individual?

Are you still an individual if the business cards you’re sharing display the company name and logo?

Many more questions to ask and ways to answer, but this person’s quest to be seen as an individual got me thinking about De La Soul, so I’ll leave you with this: Me, Myself and I.

[youtube=http://www.youtube.com/watch?v=V9twbBh2Hd0]

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