Tag Archives: PR Prescriptions

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  In the End, Culture…and Planking Win

  Posted on January 10, 2012 by jaywalk1 in Advertising

  Ad Age and CREATIVITY recently covered a new campaign developed by BBDO Geurrero Manilla that turned out to be a big hit. The slogan for the campaign is pretty simple: “It’s more fun in the Philippines.” The campaign has started to grow in popularity due to the cultural connections. There are several user-generated iterations, but [...]

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• The Importance of Being a Cultural Guide

  Posted on February 22, 2011 by jaywalk1 in Diversity, Professional Development, Thoughts

  When I discuss diversity and diversity outreach in practice, I encourage PR professionals to first take a look at themselves. It is so important to understand the cultures that we represent and see how they may connect to the cultures of others. It is on this level (culture), that we will be able to really [...]

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  2011 Reflections on Dr. Martin Luther King, Jr.

  Posted on January 17, 2011 by jaywalk1 in Thoughts

  What does MLK Day signify for you? For me, it is not necessarily about service. There are 364 other days in the year when I can focus on that. The whole story is in my post from MLK Day 2010. The short of it is that, for me, this day is more powerful as one [...]

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  Reigniting the Flame

  Posted on January 5, 2011 by jaywalk1 in Thoughts

  We’re not even seven days into the new year and I’ve already been hit by the funk…and not the Rufus, Tell Me Something Good kind of funk either… At some point this week, the excitement of the New Year faded and the funk came over. All day, I knew that I just wasn’t “in it.” [...]

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