Tag Archives: Online giving

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  Can Cause Marketing Work to Distract the Donor?

  Posted on February 6, 2010 by jaywalk1 in Social Marketing, Social Media, Thoughts

  Can Cause Marketing distract the donor? Depending on the ask, you could be setting up the donor to focus less on direct giving and more on transactional terms.

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  Can Cause Marketing Work to Distract the Donor?

  Posted on January 12, 2010 by jaywalk1 in Advertising, Social Marketing, Thoughts

  Before you come to an easy Yes or No, please take another minute or so to fully digest the question because your answer is directly linked to whether or not I, your potential donor, will give money to your organization and cause.  I’ll ask again: Can Cause Marketing Work to Distract the Donor? To give [...]

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