Tag Archives: Marketing

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  In the End, Culture…and Planking Win

  Posted on January 10, 2012 by jaywalk1 in Advertising

  Ad Age and CREATIVITY recently covered a new campaign developed by BBDO Geurrero Manilla that turned out to be a big hit. The slogan for the campaign is pretty simple: “It’s more fun in the Philippines.” The campaign has started to grow in popularity due to the cultural connections. There are several user-generated iterations, but [...]

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  H Street NE: Where DC Fashion Meets Social Media

  Posted on July 10, 2010 by jaywalk1 in Events, Public Relations, Social Media

  Monday July 12, 2010 all roads lead to H Street NE, where DC Fashion Meets Social Media! Join me  for a discussion on the importance of marketing, public relations and the use of social media for fashion businesses. Learn how to develop key messages that specifically reach your target audience and how social media can [...]

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  Reverse Marketology or a Dose of PR?

  Posted on March 25, 2008 by jaywalk1 in Gen Y, Public Relations

  Today, writer Sarah Kliff posted a web exclusive to Newsweek.com titled Reverse Marketology. Throughout the article, Kliff references several branded campaigns which include more lifestyle info and helpful tips than actual sales messaging. Her take on the rationale behind the campaigns: “We’ve entered the age of the really counterintuitive ad…What they’re doing is banking on [...]

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