Tag Archives: Jean Halliday

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  Forget Viral for Just a Moment: Aveo Livin' Large

  Posted on October 5, 2008 by jaywalk1 in Advertising, Just Fun, Public Relations, Social Media

  Between Twitter, the papers and Ad Age, I’ve gotten different bits of info on the Chevy Aveo Livin Large campaign, enough to want to check it out. Ad Age writer Jean Halliday reports:  “Chevrolet is trying a new twist on viral marketing. General Motors Corp.’s volume brand said it’s offering up to 10 free rides [...]

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