Tag Archives: James Walker

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  In the End, Culture…and Planking Win

  Posted on January 10, 2012 by jaywalk1 in Advertising

  Ad Age and CREATIVITY recently covered a new campaign developed by BBDO Geurrero Manilla that turned out to be a big hit. The slogan for the campaign is pretty simple: “It’s more fun in the Philippines.” The campaign has started to grow in popularity due to the cultural connections. There are several user-generated iterations, but [...]

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• #MOBILE & SOCIAL MEDIA TRENDS IN #INDIA WITH @ESKIMON

  Posted on May 8, 2011 by jaywalk1 in Diversity, Socially Diverse

  I’m excited to share with you an interview with Simon Kemp of BBH in Singapore. Those who know me well understand that I have a bit of a fascination with data, specifically cultural data. In addition to being uber interesting, cultural data gives us a quick peek into the world of those around us. With [...]

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• The Importance of Being a Cultural Guide

  Posted on February 22, 2011 by jaywalk1 in Diversity, Professional Development, Thoughts

  When I discuss diversity and diversity outreach in practice, I encourage PR professionals to first take a look at themselves. It is so important to understand the cultures that we represent and see how they may connect to the cultures of others. It is on this level (culture), that we will be able to really [...]

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  Reigniting the Flame

  Posted on January 5, 2011 by jaywalk1 in Thoughts

  We’re not even seven days into the new year and I’ve already been hit by the funk…and not the Rufus, Tell Me Something Good kind of funk either… At some point this week, the excitement of the New Year faded and the funk came over. All day, I knew that I just wasn’t “in it.” [...]

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