Tag Archives: Gen Y

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  Speaking to the Gen-Y DC Mind

  Posted on March 28, 2008 by jaywalk1 in Gen Y, Politics, Public Relations

  Normally my mornings consist of a few things: 1. The Mental Essentials check: Keys, Wallet, Phone, iPod. 2. Blasting music on my short, yet life-threatening jaywalk to the metro. 3. The mad dash to the metro platform to catch the train pulling in (because waiting 3 minutes for the next train goes against everything I [...]

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  Reverse Marketology or a Dose of PR?

  Posted on March 25, 2008 by jaywalk1 in Gen Y, Public Relations

  Today, writer Sarah Kliff posted a web exclusive to Newsweek.com titled Reverse Marketology. Throughout the article, Kliff references several branded campaigns which include more lifestyle info and helpful tips than actual sales messaging. Her take on the rationale behind the campaigns: “We’ve entered the age of the really counterintuitive ad…What they’re doing is banking on [...]

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• PR Prescriptions Blog Launches to Cure Terrible Communications Pandemic

  Posted on March 9, 2008 by jaywalk1 in Gen Y, Public Relations

  How’s that for a press release headline? I ask everyone reading to take it easy on me. It’s 3:00 AM and I decided there was no way that I was going to sleep without writing the first post introducing my newest PR-related endeavor. For those of you who I know from my Influence PR days, [...]

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