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	<title>PR Prescriptions &#187; Gen Y</title>
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	<link>http://www.prprescriptions.com</link>
	<description>Providing diagnoses to those trying to reach the masses</description>
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		<title>On Vacation: Gen Y, You&#039;re Doing it Wrong!</title>
		<link>http://www.prprescriptions.com/2009/08/31/on-vacation-gen-y-youre-doing-it-wrong/</link>
		<comments>http://www.prprescriptions.com/2009/08/31/on-vacation-gen-y-youre-doing-it-wrong/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 04:57:46 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Entrepreneur Magazine]]></category>
		<category><![CDATA[Gen Y PR Prescriptions]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[jaywalk1]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[unplugging for vacation]]></category>
		<category><![CDATA[Vacation]]></category>
		<category><![CDATA[vacation stress]]></category>

		<guid isPermaLink="false">http://prprescriptions.com/?p=699</guid>
		<description><![CDATA[According to an article in the latest edition of Entrepreneur Magazine, Gen Y-ers are &#8220;Young and Bummed&#8221;&#8230; and basically unable to take a real vacation. A Ranstad &#8220;Work Watch&#8221; Survey of 2,000 employees showed that taking time off for vacation was stressful for people between the ages of 18 and 34. Over a third of [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2009/08/31/on-vacation-gen-y-youre-doing-it-wrong/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Top 10 Gen Y Blogs for June ‘09 &#8211; Ryan Stephens Marketing</title>
		<link>http://www.prprescriptions.com/2009/05/27/top-10-gen-y-blogs-for-june-%e2%80%9809-ryan-stephens-marketing/</link>
		<comments>http://www.prprescriptions.com/2009/05/27/top-10-gen-y-blogs-for-june-%e2%80%9809-ryan-stephens-marketing/#comments</comments>
		<pubDate>Wed, 27 May 2009 13:47:49 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Awesome Bloggers]]></category>
		<category><![CDATA[Gen Y PR]]></category>
		<category><![CDATA[Gen Y PR Prescriptions]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[jaywalk1]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Ryan Stephens]]></category>
		<category><![CDATA[Ryan Stephens Marketing]]></category>
		<category><![CDATA[Top 10 Gen Y Blogs]]></category>
		<category><![CDATA[Top 10 Gen Y Blogs for June ‘09]]></category>
		<category><![CDATA[Viralogy]]></category>

		<guid isPermaLink="false">http://prprescriptions.com/?p=595</guid>
		<description><![CDATA[Alright folks, I&#8217;m late with this post, but there&#8217;s still time for you to take action. Here&#8217;s the &#8220;sitch.&#8221; Ryan Stephen&#8217;s, awesome blogger and all around cool guy, rallies the online masses every month to vote for the Top 10 Gen Y blogs. Not that I&#8217;m trying to influence the votes or anything&#8230;but you just [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2009/05/27/top-10-gen-y-blogs-for-june-%e2%80%9809-ryan-stephens-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tell Me Something Good: The 56th Presidential Inauguration</title>
		<link>http://www.prprescriptions.com/2009/01/21/tell-me-something-good-the-56th-presidential-inauguration/</link>
		<comments>http://www.prprescriptions.com/2009/01/21/tell-me-something-good-the-56th-presidential-inauguration/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 00:42:25 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[56th Presidential Inauguration]]></category>
		<category><![CDATA[Barack H Obama]]></category>
		<category><![CDATA[Chaka Khan]]></category>
		<category><![CDATA[Gen Y PR Prescriptions]]></category>
		<category><![CDATA[Inaugural Parade]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[jaywalk1]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Rufus]]></category>
		<category><![CDATA[tell me something good]]></category>

		<guid isPermaLink="false">http://prprescriptions.com/?p=359</guid>
		<description><![CDATA[On January 20th, I braved the cold at 6:45 am to go see the 56th Presidential Inauguration. Being the PR/Comms guy I am, I experienced several communication hiccups along the way and found myself wanting someone to tell me something good. The weekend had already been great with a viewing of Notorious, witnessing people trying [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2009/01/21/tell-me-something-good-the-56th-presidential-inauguration/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Experimenting in the Workplace</title>
		<link>http://www.prprescriptions.com/2008/09/08/experimenting-in-the-workplace/</link>
		<comments>http://www.prprescriptions.com/2008/09/08/experimenting-in-the-workplace/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 13:59:15 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Experimenting Workplace]]></category>
		<category><![CDATA[Gen Y Magic]]></category>
		<category><![CDATA[Gen Y PR Prescriptions]]></category>
		<category><![CDATA[Greg Rollett]]></category>
		<category><![CDATA[Intern]]></category>
		<category><![CDATA[Intern Project]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Professional Development Series]]></category>

		<guid isPermaLink="false">http://prprescriptions.wordpress.com/?p=189</guid>
		<description><![CDATA[People often look at the current presidential election and marvel at the groundswell of Gen Y support for Democratic nominee Barack Obama. Those attempting to understand his support and this new generation entering today&#8217;s workforce do not need to look any further than the three simple words he began with: &#8220;Yes We Can.&#8221; Those words [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/09/08/experimenting-in-the-workplace/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Do You Remember the Running Man? AIM&#039;s new campaign</title>
		<link>http://www.prprescriptions.com/2008/07/05/do-you-remember-the-running-man-aims-new-campaign/</link>
		<comments>http://www.prprescriptions.com/2008/07/05/do-you-remember-the-running-man-aims-new-campaign/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 15:57:47 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[AIM]]></category>
		<category><![CDATA[American Online]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Connecting with childhood]]></category>
		<category><![CDATA[Duck Hunt]]></category>
		<category><![CDATA[ichat]]></category>
		<category><![CDATA[Mega Man]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[running man]]></category>
		<category><![CDATA[Todd Defren]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://prprescriptions.wordpress.com/?p=83</guid>
		<description><![CDATA[Anyone remember the running man? Not this dance. [youtube=http://www.youtube.com/watch?v=LfGV645I3nM] I&#8217;m talking about this guy, America&#8217;s favorite yellow icon&#8230;aside from the golden arches. Since I returned to mac in 2006 and began using ichat, I honestly hadn&#8217;t given this guy much thought. Time went by, I started using gchat and it was splitsville for me and [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/07/05/do-you-remember-the-running-man-aims-new-campaign/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Viral Ads and the Gen Y Mind</title>
		<link>http://www.prprescriptions.com/2008/05/19/viral-ads-and-the-gen-y-mind/</link>
		<comments>http://www.prprescriptions.com/2008/05/19/viral-ads-and-the-gen-y-mind/#comments</comments>
		<pubDate>Mon, 19 May 2008 04:15:12 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[David Cutler]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Gen Y PR Prescriptions]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Viral Advertising]]></category>

		<guid isPermaLink="false">http://prprescriptions.wordpress.com/?p=61</guid>
		<description><![CDATA[Many thanks to David Cutler and Chris Brogan for spreading this nice ad by Adidas. I found my way to Chris&#8217; post through a link he posted on twitter and pleasantly surprised by the ad. I didn&#8217;t get distracted once. When was the last time an online ad really engaged you? Adidas really hit the [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/05/19/viral-ads-and-the-gen-y-mind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where is the Love? Thoughts on Facebook and Work Life.</title>
		<link>http://www.prprescriptions.com/2008/05/15/where-is-the-love-thoughts-on-facebook-and-work-life/</link>
		<comments>http://www.prprescriptions.com/2008/05/15/where-is-the-love-thoughts-on-facebook-and-work-life/#comments</comments>
		<pubDate>Thu, 15 May 2008 06:28:21 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Donny Hathaway]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Gen Y PR Prescriptions]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[Jessie Hempel]]></category>
		<category><![CDATA[joshua porter]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Roberta Flack]]></category>

		<guid isPermaLink="false">http://prprescriptions.wordpress.com/?p=58</guid>
		<description><![CDATA[While watching VH1 Soul and catching up on the Google reader, I came across a Fortune story that caught my eye: Finding cracks in Facebook. Fortune writer Jessie Hempel sets the stage for the story with an interesting lead paragraph: &#8220;Late last year Mark Zuckerberg, the 24-year-old CEO of social-networking phenomenon Facebook, got onstage before [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/05/15/where-is-the-love-thoughts-on-facebook-and-work-life/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Next Wave Action Summit 2008</title>
		<link>http://www.prprescriptions.com/2008/04/06/next-wave-action-summit-2008/</link>
		<comments>http://www.prprescriptions.com/2008/04/06/next-wave-action-summit-2008/#comments</comments>
		<pubDate>Sun, 06 Apr 2008 22:46:22 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Social Initiatives]]></category>
		<category><![CDATA[Creative Cause]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[Next Wave]]></category>
		<category><![CDATA[Nonprofit]]></category>

		<guid isPermaLink="false">http://prprescriptions.wordpress.com/?p=41</guid>
		<description><![CDATA[Over the last two and a half days, I&#8217;ve had the great honor of being among the next generation of DC&#8217;s great social entrepreneurs at the Next Wave Action Summit. Organized by Creative Cause&#8216;s founder Tambra Stevenson, the Next Wave Action Summit was created to gather young professionals and students committed to leading change through [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/04/06/next-wave-action-summit-2008/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Speaking to the Gen-Y DC Mind</title>
		<link>http://www.prprescriptions.com/2008/03/28/speaking-to-the-gen-y-dc-mind/</link>
		<comments>http://www.prprescriptions.com/2008/03/28/speaking-to-the-gen-y-dc-mind/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 22:37:59 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Spitzer]]></category>
		<category><![CDATA[Washington Sports Club]]></category>

		<guid isPermaLink="false">http://prprescriptions.wordpress.com/?p=29</guid>
		<description><![CDATA[Normally my mornings consist of a few things: 1. The Mental Essentials check: Keys, Wallet, Phone, iPod. 2. Blasting music on my short, yet life-threatening jaywalk to the metro. 3. The mad dash to the metro platform to catch the train pulling in (because waiting 3 minutes for the next train goes against everything I [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/03/28/speaking-to-the-gen-y-dc-mind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reverse Marketology or a Dose of PR?</title>
		<link>http://www.prprescriptions.com/2008/03/25/reverse-marketology-or-a-dose-of-pr/</link>
		<comments>http://www.prprescriptions.com/2008/03/25/reverse-marketology-or-a-dose-of-pr/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 05:04:52 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketology]]></category>
		<category><![CDATA[Newsweek]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://prprescriptions.com/?p=27</guid>
		<description><![CDATA[Today, writer Sarah Kliff posted a web exclusive to Newsweek.com titled Reverse Marketology. Throughout the article, Kliff references several branded campaigns which include more lifestyle info and helpful tips than actual sales messaging. Her take on the rationale behind the campaigns: &#8220;We&#8217;ve entered the age of the really counterintuitive ad&#8230;What they&#8217;re doing is banking on [...]]]></description>
		<wfw:commentRss>http://www.prprescriptions.com/2008/03/25/reverse-marketology-or-a-dose-of-pr/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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