This is a feature guest post for the public relations industry blog PRSA Diversity Today.

Have you ever criticized a person or a company for their diversity efforts (or the lack thereof)? Possibly your own?

If the answer is yes, I have one more question for you: What did you do after that? What did you do to not only express your concerns but also help address them?

One blog I enjoy checking in on from time to time is Ad Age’s Big Tent, the blog where “diversity and multicultural marketing issues are uncovered and discussed by the people who work on the front lines ”

I enjoy reading the Big Tent because it shows the thoughts of our industry siblings, marketing and advertising, on a serious issue which also affects us as public relations professionals. It seems as if they have been around the block a few more times than we have, and I think we can learn a lot from them (both what to do and what not to do) when it comes to addressing diversity.

I do, however, have an issue with the comments I see on a regular basis. Big Tent readers seem to be very critical of the industry and member companies without sharing many perspectives on how to move forward (actual steps for taking action).

Are we, public relations professionals, guilty of the same thing?

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