In a recent Black Enterprise post by Amanda Miller Littlejohn, I join 3 other online media professionals in sharing favorite tools for managing, monitoring and streamlining social media. Other contributors include: Meredith Leigh Moore (@Meredith_MCD), Director, External Relations and Brand Outreach for McDonalds Corporation Michael Street (@StreetForce1), Account Supervisor, MS&L Group and Co-Founder Lesly Simmons [...]
No Comments. Continue Reading...
Can Cause Marketing distract the donor? Depending on the ask, you could be setting up the donor to focus less on direct giving and more on transactional terms.
No Comments. Continue Reading...Before you come to an easy Yes or No, please take another minute or so to fully digest the question because your answer is directly linked to whether or not I, your potential donor, will give money to your organization and cause. I’ll ask again: Can Cause Marketing Work to Distract the Donor? To give [...]
2 Comments. Continue Reading...