All posts tagged diversity in PR

The Importance of Being a Cultural Guide

When I discuss diversity and diversity outreach in practice, I encourage PR professionals to first take a look at themselves. It is so important to understand the cultures that we represent and see how they may connect to the cultures of others.

It is on this level (culture), that we will be able to really develop great relationships and do amazing work that will move us all forward. 

You can read my full thoughts here in this guest post on the Public Relations Society of America’s blog PRSay:

Build Cultural Awareness with ‘Cultural Guides’

Socially Diverse in 140 Characters or Less

 

Some of the best tweets from the Socially Diverse  (#socdiv) hashtag were featured on the PRSA Diversity Today blog and the Hispanic PR blog. Click here to see how people captured thoughts from the session in 140 characters or less.

Socially Diverse Goes to PRSA International Conference

PRSA Intl Conference

I am very excited to announce that I will be bringing the insights, interviews and profiles from Socially Diverse to the Public Relations Society of America (PRSA) 2010 International Conference!

Hundreds of Public Relations professionals will be descending on the national’s capital, my current home, for the annual conference. With the theme “Powering PRogress,” the 2010 conference will feature nearly 90 panel discussions and presentations over three days.

I will presenting on Monday October 18th, 2010 from 945am-11am. For conference attendees, the official designation and descriptions are below.

Track 3: Specialization & Practice Areas

Socially Diverse: Engaging with Diverse Communities Online

Embark on a journey through social media — both the blogosphere and social networks. Explore the findings of the presenter’s six-month journey through social media, during which he engaged with active members from several online communities. Gain understanding of how to identify, analyze and engage with active participants of diverse communities and social interactions, and also learn how to create a social media home base from which all online activities can operate. Find out how to create a sustained online presence, and continue to develop relationships. The knowledge and insight gained from this session will prove invaluable as you move through the process of brainstorming, pitching and execution.

I sincerely hope that as you plan your conference itinerary you will consider adding Socially Diverse to your list. If you’re looking for a guide, Amanda Miller Littlejohn has a great group started of presentations to attend.

For those of you who cannot be on ground, be sure to look for updates throughout the conference here and on twitter – hashtag: #socdiv.

#Diversity in Online & Tech Arenas – Interview w/ @DigitalSista

*This is a repost of the latest content from the Socially Diverse Project.

Without a doubt, this has been my favorite interview to date. I say this for a few of reasons:

  1. I had the opportunity to speak with the one and only @DigitalSistaShireen Mitchell. I am so happy that Shireen agreed to take part because she (and unknowingly a few colleagues of hers) helped generate the first spark of the idea that became the Socially Diverse project.
  2. Aside from being a great person to chat with in DC, Shireen is a truly accomplished individual and is starting get recognized for the decades of work that she has done in the space. I’m glad that I can introduce her to some of you.
  3. I decided to hold onto the video clips for a bit and really get acquainted with some of the features in iMovie. Check out the video below. Let me know what you think about Shireen’s comments and the little tech upgrade I made via the video!

Hope you enjoyed the interview! Please let me know what you think.

Also, in case you were interested in checking out the recommendations that Shireen made regarding the next generation of women of color in tech, here they are:

If you are interested in doing an interview about your site, blog or community, please send me a note – james.walker [at] prprescriptions.com. Thanks!