Tag Archives: Culture

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  In the End, Culture…and Planking Win

  Posted on January 10, 2012 by jaywalk1 in Advertising

  Ad Age and CREATIVITY recently covered a new campaign developed by BBDO Geurrero Manilla that turned out to be a big hit. The slogan for the campaign is pretty simple: “It’s more fun in the Philippines.” The campaign has started to grow in popularity due to the cultural connections. There are several user-generated iterations, but [...]

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• The Importance of Being a Cultural Guide

  Posted on February 22, 2011 by jaywalk1 in Diversity, Professional Development, Thoughts

  When I discuss diversity and diversity outreach in practice, I encourage PR professionals to first take a look at themselves. It is so important to understand the cultures that we represent and see how they may connect to the cultures of others. It is on this level (culture), that we will be able to really [...]

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  What is Your Quora Strategy?

  Posted on January 4, 2011 by jaywalk1 in Professional Development, Social Media

  This post is brought to you by the letter Q for Quora. Let me start by saying that I neither have nor propose that you develop a “Quora strategy.” I always see posts that ask “What is your (Insert Site here) Strategy” questions and sometimes it just makes me laugh. I guess you could get [...]

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  PR Prescriptions Turns 2

  Posted on March 15, 2010 by jaywalk1 in PR, Public Relations, Resource, Thoughts

  Caught up in the black hole of new business, I completely missed the opportunity to do a birthday post for PR Prescriptions. 2 years…and 5 days ago, I decided to jump into the blogosphere for the 2nd time. The first time was a complete experiment for a PR student group I started, and with graduation [...]

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