Tag Archives: charity:water

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  So Yesterday was World Water Day…So is Today!

  Posted on March 23, 2010 by jaywalk1 in Social Initiatives, Thoughts

  Yes, yesterday was World Water Day, but so is Today! And Tomorrow… And the Day After Tomorrow… And the Day After That… Get where I’m going with this? We need to think of every day as World Water Day until everyone in the world has access to one of the most basic, yet necessary, resources [...]

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  Can Cause Marketing Work to Distract the Donor?

  Posted on February 6, 2010 by jaywalk1 in Social Marketing, Social Media, Thoughts

  Can Cause Marketing distract the donor? Depending on the ask, you could be setting up the donor to focus less on direct giving and more on transactional terms.

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  Can Cause Marketing Work to Distract the Donor?

  Posted on January 12, 2010 by jaywalk1 in Advertising, Social Marketing, Thoughts

  Before you come to an easy Yes or No, please take another minute or so to fully digest the question because your answer is directly linked to whether or not I, your potential donor, will give money to your organization and cause.  I’ll ask again: Can Cause Marketing Work to Distract the Donor? To give [...]

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  Social Media: Plan For Your Entrance AND Your Exit

  Posted on April 26, 2009 by jaywalk1 in PR, Public Relations, Resource, Resources, Social Media

  “Social Media is not short term. When you engage in social media, you’re in it for the long haul.” This is a common idea shared at most social media conferences, and from time to time, you may hear me utter something similar, but it is normally connected to my thoughts on the “social media campaign.” [...]

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