Can Cause Marketing distract the donor? Depending on the ask, you could be setting up the donor to focus less on direct giving and more on transactional terms.
Posts Tagged ‘charity:water’
January 12th, 2010
Can Cause Marketing Work to Distract the Donor?
Before you come to an easy Yes or No, please take another minute or so to fully digest the question because your answer is directly linked to whether or not I, your potential donor, will give money to your organization and cause. I’ll ask again:
Can Cause Marketing Work to Distract the Donor?
To give more context, [...]
April 26th, 2009
Social Media: Plan For Your Entrance AND Your Exit
“Social Media is not short term. When you engage in social media, you’re in it for the long haul.” This is a common idea shared at most social media conferences, and from time to time, you may hear me utter something similar, but it is normally connected to my thoughts on the “social media campaign.”
Yep, [...]
Posted in PR, Public Relations, Resource, Resources, Social Media 
Tags: Black Public Relations Society, bprs DC, BPRS Washington DC, charity:water, exit strategy, Gen Y PR Prescriptions, James S. Walker, jaywalk1, PR Prescriptions, Social Media, social media campaign, social media exit strategy, Strategic Social Media 
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