As an online PR professional, you work with a variety of web based tools, dashboards, platforms, destinations, networks…throw in a few more nouns and you get the point. Business and tech analysts dig into them upon release, a value is assigned to them and their creators, promotion hits hyperdrive and off it goes to the [...]
Posts Tagged ‘Caribbean’
October 2nd, 2009
Quick Note on Reaching the "African-American Audience"
One thing I need to say up front: We are NOT all the same.
I’m sure that many of you think I just stated the obvious, but I had to say it because while many people accept that to be true, it seems to go right out the window when people begin planning communication campaigns.
The [...]
Posted in Diversity, PR, Public Relations, Thoughts 
Tags: African American Audience, African American Marketing, Caribbean, Caribbean-American, Diversity, Gen Y PR Prescriptions, James S. Walker, James Walker, jaywalk1, Multicultural Communication, Multicultural PR campaign, Network Journal, PR Prescriptions, Targeting to African Americans 
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