Tag Archives: Advertising

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  Does the PR Industry Need a Minority Czar?

  Posted on February 8, 2010 by jaywalk1 in Advertising, Diversity, Public Relations, Social Media

  Though PR and Advertising are like feuding cousins, the two industries have a lot of similarities. Unfortunately, one of those is an issue with diversity.

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• Apple, Just a-lingering in the back of my mind…

  Posted on July 15, 2008 by jaywalk1 in Advertising, Just Fun

  So I was poking around on the source of all these days, Twitter, and I came across a pretty cool blog called The Machine is Us. The most recent post featured Feist’s Sesame Street appearance. Check it out: [youtube=http://www.youtube.com/watch?v=9fciD_II7NI&eurl=http://themachineisus.wordpress.com/] Ok, so tell me you weren’t wating to see that glorious white Apple icon to appear! [...]

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  Reverse Marketology or a Dose of PR?

  Posted on March 25, 2008 by jaywalk1 in Gen Y, Public Relations

  Today, writer Sarah Kliff posted a web exclusive to Newsweek.com titled Reverse Marketology. Throughout the article, Kliff references several branded campaigns which include more lifestyle info and helpful tips than actual sales messaging. Her take on the rationale behind the campaigns: “We’ve entered the age of the really counterintuitive ad…What they’re doing is banking on [...]

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