Tag Archives: Ad Age

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  Social For Good: Benefits for the Company and the Cause

  Posted on March 15, 2009 by jaywalk1 in Uncategorized

  A few weeks back, I was talking to a few co-workers about Facebook Causes and some of the nice campaigns that I’ve seen there. One co-worker specifically focuses on projects in the area of corporate responsibility, and our conversation immediately brought to mind Tyson Foods’ work with Todd Defren, Beth Kanter and others from the [...]

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  Forget Viral for Just a Moment: Aveo Livin' Large

  Posted on October 5, 2008 by jaywalk1 in Advertising, Just Fun, Public Relations, Social Media

  Between Twitter, the papers and Ad Age, I’ve gotten different bits of info on the Chevy Aveo Livin Large campaign, enough to want to check it out. Ad Age writer Jean Halliday reports:  “Chevrolet is trying a new twist on viral marketing. General Motors Corp.’s volume brand said it’s offering up to 10 free rides [...]

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  Were you really talking to me? Thoughts on AA's Bag Fee Communications

  Posted on June 1, 2008 by jaywalk1 in Public Relations, Social Media

  Background: The airline industry is having an extremely rough time. Sorry I don’t have anything over the top to share here. Fuel prices are really high, so airlines are turning the costs back on the customers in an attempt to avoid taking too hard of a financial beating. It’s sad, but it’s that simple. American [...]

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