I always say that in a second life I would probably be a teacher. For now, I settle for being a passionate communicator who shares insights, leads engaging discusssions and inspires future thoughts and action. I regularly give guest lectures on a variety of social media related topics, and I participate in conferences throughout the year to talk about Diversity, Public Relations, Marketing and Social Media.
If you are interested in having me join you and your organization for a session, please email me here:
james.walker [at] prprescriptions.com.
Here’s my current calendar of speaking engagements:
October 26, 2012
2012 National Black Public Relations Society Conference
TRIGGER, DRIP & ROI: WHAT’S YOUR DIGITAL MEDIA IQ?
Join me at a panel workshop during the 2012 National Black Public Relations Society (NBPRS) Conference. Here’s a quick description of what I will be discussing along with a talented group of industry professionals.
As you strive to meet the needs of your CEOs, clients and managers, it is imperative that you integrate technology to maximize ROI. From email marketing campaigns to social media tactical plans, PR professionals must embrace all digital distribution channels. What’s your digital IQ? Join members of this panel as they inform attendees about Trigger Campaigns, Drip Marketing and other strategies that keep PR professionals valued members of the management team.
July 28, 2011
Webinar - The George Washington University, Washington, DC
Social Media Ideas for Small Businesses
Entire markets are moving online as consumers, business industry leaders and political elites adopt social technologies, unlocking a variety of opportunities for you to connect with people who could benefit from your expertise, products and services.
Join me for a webinar that will provide participants with all you need to know when it comes to using social media for your business efforts.
Participants will learn how to:
- Develop a Social Media Strategy
- Encourage sales and engagement via social media
- Incorporate online networks/tools like Facebook, Blogging, Groupon, Foursquare, etc. into the marketing mix.
April 1-3, 2011
Social Learning Summit 2011 - AU Social Media Club
This weekend conference, April 1-3, 2011, aims to bring together students, educators, and professionals to learn from each other and with each other about what’s next in education. Topics will cover a wide range of issues at the intersection of education, innovation, and social media, including what’s happening in classrooms now, what’s coming next, and what’s happening in fields such as advocacy, international affairs, politics, and more.
Join me and a great panel of social media folks for a discussion on A Social Bill of Rights: Civil Rights and Social Media.
Description: “Social networks have become a phenomenal resource for really standing up for what you believe in–including civil rights and equality. We’re bringing some of the best advocates around to talk about how social media can perhaps help bring about modern social civil rights.”
January 22, 2011
Social Media 4Creatives: Discussion & Strategy Session
SOCIAL MEDIA 4CREATIVES was an energized, relaxed, participant driven discussion & strategy session for poets, musicians, visual artists and the like. The key social mediums addressed were Facebook, Twitter, and blogging, but the overall focus was on the best ways to approach social media to engage readers, connect with new audiences and promote work (photos, music, books, film, etc).
More info: http://socialmedia4creatives.eventbrite.com/
October 18, 2010
Presenter – Public Relations Society of America (PRSA) International Conference 2010: Powering PRogress, Washington, DC
Socially Diverse: Engaging Diverse Communities Online
Embark on a journey through social media — both the blogosphere and social networks. Explore the findings of the presenter’s six-month journey through social media, during which he engaged with active members from several online communities. Gain understanding of how to identify, analyze and engage with active participants of diverse communities and social interactions, and also learn how to create a social media home base from which all online activities can operate. Find out how to create a sustained online presence, and continue to develop relationships. The knowledge and insight gained from this session will prove invaluable as you move through the process of brainstorming, pitching and execution.
July 12, 2010
Guest Lecturer – Greater Washington Fashion Chamber of Commerce: DC Fashion Foundation, Washington, DC
Marketing, Branding & Social Media for Fashion Businesses
This event is sponsored by the Greater Washington Fashion Chamber of Commerce‘s DC Fashion Foundation. In partnership with Sewing Opportunities Never Ending (Sew-n-Know) and with support from H Street MainStreet, they present:
Fashionably Business on H-Street and the Fashionably Business- Business Plan Competition, Washington, DC’s first workshop series and business plan competition dedicated to strengthening and supporting Fashion Businesses in the District.
Fashionably Business on H- Street is a dynamic program that aims to provide multiple levels of support for existing and emerging fashion businesses. From June through October 2010, fashion entrepreneurs will have access to a variety of FREE workshops, business checkups and one-on-one technical assistance to help grow, nurture and strengthen their businesses.
I will meet with members of Washington, DC’s creative economy to share my perspective on how they could develop key messages that specifically reach your target audience and how social media could be used as a cost-effective strategy to build and solidify their brand.
Participants will learn about:
- How social media fits into a broader marketing plan;
- How social media can help you build and solidify your brand in the fashion market place; and
- How to develop “key messages” for your target customers and how to implement those messages across various media.
June 23, 2010
Guest Lecturer – Georgetown University, Washington, DC
Social Media – Bare Bones, Bare Words, True Culture
This course was an introductory-level course in sociolinguistics, designed to investigate how language shapes and is shaped by society, with a focus on data taken from media contexts. The course was designed to explore ways that language is related to the everyday experiencing of our social lives. Students were encouraged to think about how awareness of language use in society could be applied to the analysis of media texts e.g. print media, advertising, pop music, film, television, and social media.
In late June 2010, I joined a mix of graduate/undergraduate students to lead a discussion about social media, specifically:
- How it is connected to culture,
- How analyzing language from the social sphere can give great insights into the larger dialogue/course of events taking place at a given time, and
- Which tools would be best to use when observing and conducting these types of inquiries.
April 24, 2010
Panel Speaker, Washington, DC
The Creative Economy and Emerging Business: Challenges and Opportunities
Hosted by DC Councilmember Michael A. Brown @ The Shakespeare Theater Sidney Harmon Center for the Arts
The Creative Economy and Emerging Business Summit is the second in a series of business forums planned and hosted by Councilmember Michael A. Brown to provide businesses with information and resources to excel in the local business market. The Summit is designed to highlight the importance of the industries within the creative economy and emerging businesses in the District of Columbia and provide business owners and prospective business owners with information and resources to excel in the local business. A platform for government agency officials to learn first hand from business owners about their needs and challenges will also be provided.
I’ll be joining a panel titled: “Innovative Marketing: The Power of Communications and Social Media.”
April 9, 2010
Guest Lecture – The George Washington University, Washington, DC
PR and Social Media in Crisis Communications: A Look at Toyota and the 2010 Recall
This lecture was given as a part of an introductory Communication course which explores the fundamental concepts, models, investigative tools, and contexts of communication. My lecture came on the tail end of a section focused on public communication.
Given the timeliness of the Toyota 2010 recall, I shared the basics of social media (strategy and execution), reviewed the company’s online communication efforts to date, and worked with the students to craft their own online/social media strategy for moving forward.
October 24, 2009
Guest Lecture – Trinity University, Washington, DC
Nonprofit Marketing & Public Relations
This course provides an introduction to marketing concepts relevant to nonprofit organizations, focusing on the development and implementation of marketing strategies. It also surveys the major forms of media used in public relations work and examines the role played by media in establishing and maintaining organizational visibility.
I provided an overview of social media, explained how it is linked to our current cultural landscape and gave my Gen Y PR perspective on how non profit professionals can best make use of the channels and tools available to reach their target audiences.
April 15th, 2009
Strategic Social Media
National Black Public Relations Society, Washington, DC Chapter