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	<title>PR PRESCRIPTIONS</title>
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	<link>http://www.prprescriptions.com</link>
	<description>Thoughts from James S. Walker</description>
	<lastBuildDate>Tue, 11 Jun 2013 18:33:22 +0000</lastBuildDate>
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		<title>Til Next Time</title>
		<link>http://www.prprescriptions.com/2013/06/11/til-next-time/</link>
		<comments>http://www.prprescriptions.com/2013/06/11/til-next-time/#comments</comments>
		<pubDate>Tue, 11 Jun 2013 18:30:50 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1638</guid>
		<description><![CDATA[It&#8217;s been quite some time since my last update, but my silence here has meant lots of work and change in the background. The biggest change has been my new role as Global Digital Manager at The Nature Conservancy. After 6+ years in PR agency life, I decided to make the jump to go &#8220;client ...]]></description>
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		<title>Re: Volkswagen 2013 Superbowl Ad</title>
		<link>http://www.prprescriptions.com/2013/02/01/re-volkswagen-2013-superbowl-ad/</link>
		<comments>http://www.prprescriptions.com/2013/02/01/re-volkswagen-2013-superbowl-ad/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 17:45:02 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[2013 Superbowl]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Jamaica]]></category>
		<category><![CDATA[Jamaican]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Socially Diverse]]></category>
		<category><![CDATA[Superbowl ads]]></category>
		<category><![CDATA[Volkswagen]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1623</guid>
		<description><![CDATA[Many of us have seen the ad by now and heard the controversy. I&#8217;ve been chewing on this for a few days and have come to a conclusion. To me (someone not Jamaican but of West Indian heritage and parentage), the Volkswagen Superbowl ad is not racist. I like it because of what it attempts ...]]></description>
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		<title>Be Visually Driven: Make Readers Think AND Feel</title>
		<link>http://www.prprescriptions.com/2013/01/06/be-visually-driven-make-readers-think-and-feel/</link>
		<comments>http://www.prprescriptions.com/2013/01/06/be-visually-driven-make-readers-think-and-feel/#comments</comments>
		<pubDate>Sun, 06 Jan 2013 20:18:30 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Effective writing]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Using visuals in writing]]></category>
		<category><![CDATA[Visually Driven]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1612</guid>
		<description><![CDATA[Here is what I imagine to be the typical writing process for most people: Idea Outline Draft Copy Inclusion of relevant links (if applicable) Edit for style and grammar Publish The thing is we have only addressed what we want people to think. If you&#8217;re an amazing writer, then yes, your words can also jump ...]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Caught My Eye &#8211; Jan 4, 2013</title>
		<link>http://www.prprescriptions.com/2013/01/04/caught-my-eye-jan-4-2013/</link>
		<comments>http://www.prprescriptions.com/2013/01/04/caught-my-eye-jan-4-2013/#comments</comments>
		<pubDate>Fri, 04 Jan 2013 16:17:18 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Branded Content Campaigns]]></category>
		<category><![CDATA[Caught My Eye]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Engagement]]></category>
		<category><![CDATA[FotoBridge]]></category>
		<category><![CDATA[Google Ads]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Punchfork]]></category>
		<category><![CDATA[Qualcomm]]></category>
		<category><![CDATA[Social Advertising]]></category>
		<category><![CDATA[Taco Bell]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1602</guid>
		<description><![CDATA[As a digital native, I come across tons of articles every day that spark new ideas. A new idea is always a win in my book, so I&#8217;ll share the wealth from time to time in a series called &#8220;Caught My Eye.&#8221;  Here&#8217;s the first edition. Happy Friday and enjoy! A Photo-Scanning Service Learns How ...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My Wish for Everyone in 2013</title>
		<link>http://www.prprescriptions.com/2013/01/01/my-wish-for-everyone-in-2013/</link>
		<comments>http://www.prprescriptions.com/2013/01/01/my-wish-for-everyone-in-2013/#comments</comments>
		<pubDate>Tue, 01 Jan 2013 18:08:14 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[2013]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[New Year]]></category>
		<category><![CDATA[New Years Goals]]></category>
		<category><![CDATA[PR Prescriptions]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1589</guid>
		<description><![CDATA[As the clock struck 12, I was at a small get-together with friends old and new. It wasn&#8217;t the rush of excitement that I&#8217;m used to, but it was exactly what I needed &#8211; an easy transition into a year that will bring serious growth and change. In 2013, I wish and hope that everyone ...]]></description>
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		<title>What&#8217;s Your Story?</title>
		<link>http://www.prprescriptions.com/2012/11/11/whats-your-story-2/</link>
		<comments>http://www.prprescriptions.com/2012/11/11/whats-your-story-2/#comments</comments>
		<pubDate>Sun, 11 Nov 2012 23:29:33 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[BET]]></category>
		<category><![CDATA[Bob Johnson]]></category>
		<category><![CDATA[Clicks]]></category>
		<category><![CDATA[CNN Money]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Tick]]></category>
		<category><![CDATA[Understanding Online Behavior]]></category>
		<category><![CDATA[What's Your Story]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1582</guid>
		<description><![CDATA[What&#8217;s Your Story? It&#8217;s a question I often ask when I meet people and really have a chance to get to talk. I believe that if you know what makes people tick, you can determine what makes them click. Though I stand by this view and find it very helpful in the context of work, ...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Lesson of the Day: Nov 3</title>
		<link>http://www.prprescriptions.com/2012/11/03/lesson-of-the-day-nov-3/</link>
		<comments>http://www.prprescriptions.com/2012/11/03/lesson-of-the-day-nov-3/#comments</comments>
		<pubDate>Sun, 04 Nov 2012 00:20:58 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Good Ideas]]></category>
		<category><![CDATA[Lesson of the Day]]></category>
		<category><![CDATA[Nov 3]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1562</guid>
		<description><![CDATA[GOOD ideas aren&#8217;t meant to be contained.  They don&#8217;t fit nicely into tracks or silos. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A Year Ago&#8230;I lived in Mongolia</title>
		<link>http://www.prprescriptions.com/2012/11/02/a-year-ago-i-lived-in-mongolia/</link>
		<comments>http://www.prprescriptions.com/2012/11/02/a-year-ago-i-lived-in-mongolia/#comments</comments>
		<pubDate>Fri, 02 Nov 2012 19:29:06 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1557</guid>
		<description><![CDATA[Last night I had the great opportunity to reconnect with a friend and former co-worker from my days in Mongolia. We had a great time reminiscing and comparing our expat trials and tribulations. All good fun. However, it stuck with me today and really made me think. A year ago, I really was living in ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Every Brand Needs to Ask Consumers</title>
		<link>http://www.prprescriptions.com/2012/11/01/what-every-brand-needs-to-ask-consumers/</link>
		<comments>http://www.prprescriptions.com/2012/11/01/what-every-brand-needs-to-ask-consumers/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 20:00:24 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[@armano]]></category>
		<category><![CDATA[@socialsteve]]></category>
		<category><![CDATA[Brands will become media]]></category>
		<category><![CDATA[Consumer Engagement]]></category>
		<category><![CDATA[David Armano]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[online advocates]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[power users]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[social advocates]]></category>
		<category><![CDATA[Social Engagement]]></category>
		<category><![CDATA[Steve Goldner]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1547</guid>
		<description><![CDATA[Within the last day or so, I&#8217;ve seen a new theme pop up: Engagement is not enough. The concept itself is not new, but it seems to be getting a second wind. David Armano (@armano) argues that Brands at the top of their game will become media. Steve Goldner (@socialsteve) puts forth the claim that ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Write an Effective Social Media Policy</title>
		<link>http://www.prprescriptions.com/2012/10/31/how-to-write-an-effective-social-media-policy/</link>
		<comments>http://www.prprescriptions.com/2012/10/31/how-to-write-an-effective-social-media-policy/#comments</comments>
		<pubDate>Wed, 31 Oct 2012 18:36:34 +0000</pubDate>
		<dc:creator>jaywalk1</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Effective Social Media Policy]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[James S. Walker]]></category>
		<category><![CDATA[James Walker]]></category>
		<category><![CDATA[PR Prescriptions]]></category>
		<category><![CDATA[Ragan's PR Daily]]></category>
		<category><![CDATA[Social Media How-to]]></category>
		<category><![CDATA[Social Media Policy]]></category>

		<guid isPermaLink="false">http://www.prprescriptions.com/?p=1542</guid>
		<description><![CDATA[A nice piece by Gini Dietrich found its way into my inbox today via PR Daily. The article titled &#8220;14 things that must be in your social media policy&#8221; speaks for itself. Nearly all of the key points are there. Being transparent, meaningful, respectful, sensitive to confidential information, etc. There&#8217;s one key point that is ...]]></description>
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