Part of the reason why I began mulling over the best option for my donation was the descriptions tied to each item.

For each item, charity:water had info on the amount of people who could be helped…via that item purchase. It was as if they made it transactional. By doing x (purchasing and item), you can do y (provide water)…almost saying you must do x in order to do y.

I understand why they did it. Gives donors something to feel connected to…gives the feeling that your donation will really make a difference.

It just made me think because the way it was setup made me think in transactional terms. Instead of just giving, I began to think about what I could get as well.