Films like “Precious” give us many opportunities to tap into the interest of the public and use it to generate dialogue about the important issues they address.
Archive for the ‘Social Marketing’ Category
February 6th, 2010
“Precious” and PR: A Major Awareness Opportunity
Posted in Public Relations, Social Marketing, Social Media, Thoughts 
Tags: Black Girl Blogging, child abuse Precious, Gen Y PR Prescriptions, issue awareness, James S. Walker, James Walker, jaywalk1, Lee Daniels, non prrofit awareness, PR Prescriptions, Sapphire PUSH, sexual abuse Precious 
No Comments »February 6th, 2010
Can Cause Marketing Work to Distract the Donor?
Can Cause Marketing distract the donor? Depending on the ask, you could be setting up the donor to focus less on direct giving and more on transactional terms.
January 12th, 2010
Can Cause Marketing Work to Distract the Donor?
Before you come to an easy Yes or No, please take another minute or so to fully digest the question because your answer is directly linked to whether or not I, your potential donor, will give money to your organization and cause. I’ll ask again: Can Cause Marketing Work to Distract the Donor? To give [...]
December 7th, 2009
"Precious" and PR: A Major Awareness Opportunity
I’m going to start this post with a simple appeal: If you haven’t seen the latest Lee Daniels’ film “Precious,” please set aside a few hours of your life to see this important movie. Precious is based on the novel PUSH by Sapphire. I’ve been told by many who read the book that it doesn’t [...]
Posted in PR, Public Relations, Social Marketing, Thoughts Tags: Black Girl Blogging, child abuse Precious, Gen Y PR Prescriptions, issue awareness, James S. Walker, James Walker, jaywalk1, Lee Daniels, non profit awareness, PR Prescriptions, Precious, Precious and PR, Sapphire Precious, Sapphire PUSH, sexual abuse Precious No Comments »
