Category Archives: Social Marketing

• 

  “Precious” and PR: A Major Awareness Opportunity

  Posted on February 6, 2010 by jaywalk1 in Public Relations, Social Marketing, Social Media, Thoughts

  Films like “Precious” give us many opportunities to tap into the interest of the public and use it to generate dialogue about the important issues they address.

  No Comments. Continue Reading...
• 

  Can Cause Marketing Work to Distract the Donor?

  Posted on February 6, 2010 by jaywalk1 in Social Marketing, Social Media, Thoughts

  Can Cause Marketing distract the donor? Depending on the ask, you could be setting up the donor to focus less on direct giving and more on transactional terms.

  No Comments. Continue Reading...
• 

  Can Cause Marketing Work to Distract the Donor?

  Posted on January 12, 2010 by jaywalk1 in Advertising, Social Marketing, Thoughts

  Before you come to an easy Yes or No, please take another minute or so to fully digest the question because your answer is directly linked to whether or not I, your potential donor, will give money to your organization and cause.  I’ll ask again: Can Cause Marketing Work to Distract the Donor? To give [...]

  2 Comments. Continue Reading...
• 

  "Precious" and PR: A Major Awareness Opportunity

  Posted on December 7, 2009 by jaywalk1 in PR, Public Relations, Social Marketing, Thoughts

  I’m going to start this post with a simple appeal: If you haven’t seen the latest Lee Daniels’ film “Precious,” please set aside a few hours of your life to see this important movie. Precious is based on the novel PUSH by Sapphire. I’ve been told by many who read the book that it doesn’t [...]

  No Comments. Continue Reading...