Films like “Precious” give us many opportunities to tap into the interest of the public and use it to generate dialogue about the important issues they address.
Archive for the ‘Social Marketing’ Category
February 6th, 2010
“Precious” and PR: A Major Awareness Opportunity
Posted in Public Relations, Social Marketing, Social Media, Thoughts 
Tags: Black Girl Blogging, child abuse Precious, Gen Y PR Prescriptions, issue awareness, James S. Walker, James Walker, jaywalk1, Lee Daniels, non prrofit awareness, PR Prescriptions, Sapphire PUSH, sexual abuse Precious 
No Comments »February 6th, 2010
Can Cause Marketing Work to Distract the Donor?
Can Cause Marketing distract the donor? Depending on the ask, you could be setting up the donor to focus less on direct giving and more on transactional terms.
January 12th, 2010
Can Cause Marketing Work to Distract the Donor?
Before you come to an easy Yes or No, please take another minute or so to fully digest the question because your answer is directly linked to whether or not I, your potential donor, will give money to your organization and cause. I’ll ask again:
Can Cause Marketing Work to Distract the Donor?
To give more context, [...]
