All posts in Public Relations

Be Visually Driven: Make Readers Think AND Feel

by jaywalk1 on January 6, 2013 in Public Relations, Social Media, Thoughts with 1 Comment

b5scripts031(1)Here is what I imagine to be the typical writing process for most people:

  • Idea
  • Outline
  • Draft Copy
  • Inclusion of relevant links (if applicable)
  • Edit for style and grammar
  • Publish

The thing is we have only addressed what we want people to think. If you’re an amazing writer, then yes, your words can also jump off of the page and the screen to generate a thought as well as a feeling for readers. That said, the vast majority of  people need a little help to get feelings going.

There are a variety of stock image sites out there, try out a few. Consider hiring a freelance photographer to get the shot that you want, if this is in a professional context. Lastly, don’t be afraid to get behind the lens yourself and shoot something original!

However you choose to proceed, the bottom line is this:

We live in a visually driven world.  Don’t just edit for grammar and style. Enhance your writing with powerful, relevant images. Give readers something to make them think AND feel.

 

Capturing Interest and Business with Digital Marketing

by jaywalk1 on October 21, 2012 in PR, Professional Development, Public Relations, Social Media, Social Networking with No comments
BPRS-DClogo

It’s crazy to think that it has already been six years since I first walked into a DC BPRS meeting! I was in my final stretch at GWU and very happy to connect with Black professionals who could share a few pointers on what the industry and market had to offer a new grad.

Fast forward to 2012, and here I am getting ready to speak on a panel at the  National Black Public Relations Society (NBPRS) Conference in the city where it all began for me!

For more information on the conference and the digital marketing panel I’ll be participating in, visit the Washington, D.C. BPRS Chapter Blog.

 

 

Renewing the Intern Coordinator Vows

by jaywalk1 on January 10, 2011 in Professional Development, Public Relations, Work with 1 Comment

The day is upon us. The day that a new class of interns join us for a semester of work, learning and (hopefully) growing in the Public Relations industry.

I created a set of vows some time ago when I started managing interns and I think they have served me (and those who have worked with me) quite well.

It’s time to renew. Feel free to adopt a few of them yourself.

—

Intern Coordinator Vows

  1. I promise to explain to my intern not only the task at hand but ALSO the greater context.
  2. ** I promise to always say Thank You.
  3. I promise to resist the urge give my intern a project JUST because I don’t feel like doing it.
  4. I promise to remember what it was like to be an intern.
  5. ** I promise to engage my intern in at least one higher-level conversation about their career goals and greater mission in life.
  6. I promise to provide my intern with regular feedback.
  7. I promise to take my intern out for coffee or lunch just because.
  8. I promise to hold my intern accountable and not just gloss over mistakes because they are an intern.
  9. I promise to keep professional development in mind and teach my intern something valuable.
  10. **I promise to make an effort to make my intern’s experience BETTER than my own.
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