All posts in Professional Development

Capturing Interest and Business with Digital Marketing

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It’s crazy to think that it has already been six years since I first walked into a DC BPRS meeting! I was in my final stretch at GWU and very happy to connect with Black professionals who could share a few pointers on what the industry and market had to offer a new grad.

Fast forward to 2012, and here I am getting ready to speak on a panel at the  National Black Public Relations Society (NBPRS) Conference in the city where it all began for me!

For more information on the conference and the digital marketing panel I’ll be participating in, visit the Washington, D.C. BPRS Chapter Blog.

 

 

The Truth about LinkedIn

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The truth about LinkedIn is that it is not meant for the lazy. Networking is actually work, and it doesn’t become much easier when you are trying to connect online.

If anything, things can become a little more difficult because you will be competing with emails and three million other distractions as a person browses through their LinkedIn profiles.

It is so important to make a clear ask and provide some background when you attempt to connect with someone via the popular professional networking platform.

So what sparked this post?

A piece from blogger and PR pro Sakita Holley. If you’re not already, you should follow her on Twitter for some inspiration, good PR tips and laughs. For me, the laughs come because she has no problem telling it like it is. Case in point:

BC using #Linkedin‘s default request msg is hustlin’ backwards, I give you six ways to do it right.

With that tweet came a link to a post about LinkedIn featured in Madame Noire. Sakita successfully tells it like it is when it comes to LinkedIn invitations and provides six templates that you can tailor when you reach out to people in a variety of scenarios, from connecting with former co-workers to seeking out prospective employers. Check it our here.

 

Why Do You Have A Network?

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Every now and then “network” seems like a dirty word. Have you ever asked someone about going to a networking event and see them wince?

Networking was never that big of a deal for me because I generally like meeting new people.

Without reaching out to my friend M-W, I’ll simply say that networks are groups of people with whom we have connections. Your friends are a part of your network. Alumni groups, co-workers, volunteer partners…all of these people are a part of your network.

And for the record, I don’t view a network as some object that we build and put on a shelf somewhere for safe keeping.

You need to actively focus on your network, adding value when you can and extracting value when you need to.

 

I’m entering a phase where a lot of my networking efforts will involve alumni groups and volunteer efforts. For the last 3 to 4 years, I have been an active member of the GW Alumni Community. My efforts tend to be focused on supporting student/alumni career advising and multicultural activities hosted by the university.

This week, I will enter hyperdrive mode when I become the Chair of the GW Black Alumni Association. In this role, I’ll have a dual charge of helping to create a stronger community among Black alumni and also working to connect this group to the variety of engagement opportunities sponsored by the university at large.

I recently attended a multicultural student/alumni networking event and saw a student I’ve been following for a few years. We first met at a similar event when he was a sophomore , and we stayed in touch via email and the occasional meeting for coffee. We mainly spoke about his career ambitions and what life is like as a GW student now.

My period in Mongolia made it harder to keep up, so I was pleased to see him the other night. He’s now a senior and well on his way to success – ready for graduation and weighing offers from Harvard and Stanford Law!

I can’t take credit for his success, but I’d like to think that our conversations helped fuel his interest in doing well even when things seemed difficult.

There are many reasons for having a network. The value you give and the value you extract does not always have to be something tangible either.

 

I have 3 million reasons for having a network. In this case, it was showing an interest in supporting someone and (hopefully) helping guide their way.

Why do you have a network?

The Importance of Being a Cultural Guide

When I discuss diversity and diversity outreach in practice, I encourage PR professionals to first take a look at themselves. It is so important to understand the cultures that we represent and see how they may connect to the cultures of others.

It is on this level (culture), that we will be able to really develop great relationships and do amazing work that will move us all forward. 

You can read my full thoughts here in this guest post on the Public Relations Society of America’s blog PRSay:

Build Cultural Awareness with ‘Cultural Guides’