Category Archives: PR

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  "Precious" and PR: A Major Awareness Opportunity

  Posted on December 7, 2009 by jaywalk1 in PR, Public Relations, Social Marketing, Thoughts

  I’m going to start this post with a simple appeal: If you haven’t seen the latest Lee Daniels’ film “Precious,” please set aside a few hours of your life to see this important movie. Precious is based on the novel PUSH by Sapphire. I’ve been told by many who read the book that it doesn’t [...]

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  Twitter: A Window into #WestIndian Culture

  Posted on November 8, 2009 by jaywalk1 in Diversity, PR, Public Relations, Thoughts

  As an online PR professional, you work with a variety of web based tools, dashboards, platforms, destinations, networks…throw in a few more nouns and you get the point. Business and tech analysts dig into them upon release, a value is assigned to them and their creators, promotion hits hyperdrive and off it goes to the [...]

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  Raise Your Hand If You Care Who Owns Social Media

  Posted on October 22, 2009 by jaywalk1 in PR, Public Relations, Social Media, Thoughts, Work

  Ok class,  raise your hand if you care who owns social media. I found this subject interesting a little over a year ago when there seemed to be some industry infighting, but the battle is still very much on with Marketing, PR and even some HR departments making claims to own social media. Maybe since [...]

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  Quick Note on Reaching the "African-American Audience"

  Posted on October 2, 2009 by jaywalk1 in Diversity, PR, Public Relations, Thoughts

  One thing I need to say up front: We are NOT all the same. I’m sure that many of you think I just stated the obvious, but I had to say it because while many people accept that to be true, it seems to go right out the window when people begin planning communication campaigns. [...]

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