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Join Me: 2012 National Black Public Relations Society Conference

by jaywalk1 on October 9, 2012 in Events with No comments
nbprslogo2

2012 National Black Public Relations Society Conference 

 

TRIGGER, DRIP & ROI: WHAT’S YOUR DIGITAL MEDIA IQ?

Join me at a panel workshop during the 2012 National Black Public Relations Society (NBPRS) Conference. Here’s a quick description of what I will be discussing along with a talented group of industry professionals:

As you strive to meet the needs of your CEOs, clients and managers, it is imperative that you integrate technology to maximize ROI. From email marketing campaigns to social media tactical plans, PR professionals must embrace all digital distribution channels. What’s your digital IQ? Join members of this panel as they inform attendees about Trigger Campaigns, Drip Marketing and other strategies that keep PR professionals valued members of the management team.

From what I hear, this will be a great conference in general. I am glad that the conference will be taking place in Washington, D.C. this year! Register today:

http://nbprsconference2012.eventbrite.com/

 

 

Featured in Black Enterprise

by jaywalk1 on January 13, 2012 in Events, Social Media with No comments
Black Enterprise, James S. Walker

Black Enterprise, James S. Walker

In a recent Black Enterprise post by Amanda Miller Littlejohn, I join 3 other online media professionals in sharing favorite tools for managing, monitoring and streamlining social media.

Other contributors include:

  • Meredith Leigh Moore (@Meredith_MCD), Director, External Relations and Brand Outreach for McDonalds Corporation
  • Michael Street (@StreetForce1), Account Supervisor, MS&L Group and Co-Founder
  • Lesly Simmons (@LeslySimmons), Founder & Strategist, Digital District Group

Click here to read the piece.

Socially Diverse Goes to PRSA International Conference

by jaywalk1 on October 11, 2010 in Diversity, Events, Professional Development, Social Media, Socially Diverse with No comments
PRSA Intl Conference

I am very excited to announce that I will be bringing the insights, interviews and profiles from Socially Diverse to the Public Relations Society of America (PRSA) 2010 International Conference!

Hundreds of Public Relations professionals will be descending on the national’s capital, my current home, for the annual conference. With the theme “Powering PRogress,” the 2010 conference will feature nearly 90 panel discussions and presentations over three days.

I will presenting on Monday October 18th, 2010 from 945am-11am. For conference attendees, the official designation and descriptions are below.

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Track 3: Specialization & Practice Areas

Socially Diverse: Engaging with Diverse Communities Online

Embark on a journey through social media — both the blogosphere and social networks. Explore the findings of the presenter’s six-month journey through social media, during which he engaged with active members from several online communities. Gain understanding of how to identify, analyze and engage with active participants of diverse communities and social interactions, and also learn how to create a social media home base from which all online activities can operate. Find out how to create a sustained online presence, and continue to develop relationships. The knowledge and insight gained from this session will prove invaluable as you move through the process of brainstorming, pitching and execution.

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I sincerely hope that as you plan your conference itinerary you will consider adding Socially Diverse to your list. If you’re looking for a guide, Amanda Miller Littlejohn has a great group started of presentations to attend.

For those of you who cannot be on ground, be sure to look for updates throughout the conference here and on twitter – hashtag: #socdiv.

#DCFashionBiz Recap – H St. NE: Fashionably Business

by jaywalk1 on July 25, 2010 in Events, Public Relations, Social Media with No comments
culture1

Two weeks ago, I presented my thoughts on social media to a group of artists and fashion entrepreneurs at an event sponsored by the Greater Washington Fashion Chamber of Commerce (GWFCC). A quick recap from that discussion is available below.

Summary. Short. Sweet.

Social Media: Defined as many things: Frustrating, Time consuming, Difficult, Effective, Necessary.

How would I define social media today? CULTURE.

As artists and fashion retailers, you have the opportunity to communicate via your pieces which naturally mirror, reflect or create culture!

If you can show how your fashion mirrors, reflects and creates culture (and you infuse some fun and unique personality into the process), you’ll be able to engage new people and potentially turn new fans into new customers.

During our talk, I touched out the power of social sites like Twitter. One of our attendees,

Amanda Miller Littlejohn, live-tweeted the event and shared a mix of my thoughts, her take-aways and comments from others in the group. Here is a sample:

  • How do we define social media? One person says “addiction” another says “time consuming” another “tedious” #dcfashionbiz
  • Social media is the water cooler where we can talk globally #dcfashionbiz
  • Developing your strategy: first create a goal-what do you want people to do with social media? #DCFashionBiz
  • Blogging is hard if you don’t think about what you’re trying to do with it (who has an EdCal for your #blog?) #DCFashionBiz
  • Social media is culture because ppl are talking about what they’re buying, eating, listening to, wearing #dcfashionbiz

You will notice that each tweet has the following hashtag: “#DCFashionBiz.” Hashtags are a great way to track online conversations. Click here for more information on Hashtags and how they can be used. You can follow the #DCFashionBiz for this event and future Fashionably Business events at: http://wthashtag.com/Dcfashionbiz.

A Few Helpful Resources.

  • A Hashtag is a Terrible Thing to Waste
    • If you use Twitter, you should not overlook this opportunity to track conversations you are a part of, discover new discussions and connect with others.
  • “Precious” and PR: A Major Awareness Opportunity
    • Does your fashion mirror or reflect a relevant cultural issue? Don’t shy away from the opportunity to connect with people who care. By embracing the issue, you may find yourself a new audience.
  • Why Southwest Has a Special Place in My Travel Queue
    • Southwest is one airline that knows how to have fun AND share that fun online. A fun experience can go a long way. Think about how you can create a fun experience and share that with current and potential customers.
  • Social Media: Plan For Your Entrance AND Your Exit
    • When you engage in social media for business, you need to have plan, one with clearly outlined goals and a strategy for achieving what you set out to accomplish, but you can’t stop there. For every beginning, there is an end. You should give some real thought to how you will transition from one campaign to the next.
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