Archive for the ‘Advertising’ Category

Does the PR Industry Need a Minority Czar?

Though PR and Advertising are like feuding cousins, the two industries have a lot of similarities. Unfortunately, one of those is an issue with diversity.

Can Cause Marketing Work to Distract the Donor?

Before you come to an easy Yes or No, please take another minute or so to fully digest the question because your answer is directly linked to whether or not I, your potential donor, will give money to your organization and cause.  I’ll ask again:
Can Cause Marketing Work to Distract the Donor?
To give more context, [...]

Content is King, Marketing is Queen, Parody is Prince

Everyone says “Content is King” – so much so that I might just add it to this list.
Gary Vaynerchuk (@garyvee) says “Marketing is Queen…and the Queen runs the house.”
I say “Parody is Prince.”
You need good, engaging content to start any campaign. Marketing (And PR, by the way) will help you connect with the right people, [...]

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