Category Archives: Advertising

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  In the End, Culture…and Planking Win

  Posted on January 10, 2012 by jaywalk1 in Advertising

  Ad Age and CREATIVITY recently covered a new campaign developed by BBDO Geurrero Manilla that turned out to be a big hit. The slogan for the campaign is pretty simple: “It’s more fun in the Philippines.” The campaign has started to grow in popularity due to the cultural connections. There are several user-generated iterations, but [...]

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  Does the PR Industry Need a Minority Czar?

  Posted on February 8, 2010 by jaywalk1 in Advertising, Diversity, Public Relations, Social Media

  Though PR and Advertising are like feuding cousins, the two industries have a lot of similarities. Unfortunately, one of those is an issue with diversity.

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  Can Cause Marketing Work to Distract the Donor?

  Posted on January 12, 2010 by jaywalk1 in Advertising, Social Marketing, Thoughts

  Before you come to an easy Yes or No, please take another minute or so to fully digest the question because your answer is directly linked to whether or not I, your potential donor, will give money to your organization and cause.  I’ll ask again: Can Cause Marketing Work to Distract the Donor? To give [...]

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• Content is King, Marketing is Queen, Parody is Prince

  Posted on July 27, 2009 by jaywalk1 in Advertising, Just Fun, PR, Public Relations, Social Media

  Everyone says “Content is King” – so much so that I might just add it to this list. Gary Vaynerchuk (@garyvee) says “Marketing is Queen…and the Queen runs the house.” I say “Parody is Prince.” You need good, engaging content to start any campaign. Marketing (And PR, by the way) will help you connect with [...]

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