Working with designers and developers can be very challenging in our line of work. When you are tasked with not only being creative, but providing creative solutions as well, you end up in an interesting place.
You’ve left the realm of existing because you are shooting for something new.
But, if you’re not in that space, you have to find your way into the realm of possibility.
I can come up with 3 million ideas for online engagement, but the million dollar question (sometimes literally…) is whether or not we can build a platform or find one that can be customized to facilitate those ideas. I fully trust my team of designers and developers, so if they say something’s not possible, I’ll believe it.
That said, we were only talking about the execution. The idea can still be brought to life; we just need to pinpoint the right way to do it. This is when the “how might we” question comes into play!
I read this Harvard Business Review post on what they call the “Secret Phrase Top Innovators Use” and chuckled because I constantly find myself asking this question. You’d be surprised at what you can come up with when “No” is no longer an option.