I recently spoke with a colleague about a project we were working on. To be honest, it was difficult to find a rhythm with people on the project and the feedback we received was not stellar. I could live with it, but it was not what I wanted to hear.
As I shared the feedback with my teammate, she said: “I knew it. I just felt like there was something off and we have never had that feeling with a project before. I could feel it, and they always say that if you’re feeling it, they’re feeling it.”
At the time, I had a feeling too, but I wanted to be optimistic. When there’s an inkling of trouble, my first instinct is to try to fix it – usually by finding a way to deliver more than what is expected. As PR pros we provide a service – be it strategy or outreach or reports. I thought that if I could up the service, the feeling would go away on my side and theirs. Unfortunately, there’s not always enough time to fix the problem this way.
The lesson: You may not always have enough time for the workaround. Explore what you feel…and then hit it head on.
Problem noted. Solution realized.