In the End, Culture…and Planking Win

Ad Age and CREATIVITY recently covered a new campaign developed by BBDO Geurrero Manilla that turned out to be a big hit. The slogan for the campaign is pretty simple: “It’s more fun in the Philippines.”

The campaign has started to grow in popularity due to the cultural connections. There are several user-generated iterations, but this is one of my favorites so far.

No matter how you feel about planking, you can’t deny that culture wins.

Great campaigns create a point of connection with their target audiences. When that connection is centered on culture and you give it room to grow, you’re bound to get some interesting results.

Remember – Culture (and in this case…planking) wins.

Click here for the goods.