Monthly Archives: February 2010

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  This Just In: Newsrooms Have Been Diversified

  Posted on February 6, 2010 by jaywalk1 in Diversity, Journalism, Social Media

  The National Conference of Editorial Writers, a partner in administering the Ida B. Wells Award, has declared that the true pioneers in diversifying America’s newsrooms have by now been honored.

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  Can Cause Marketing Work to Distract the Donor?

  Posted on February 6, 2010 by jaywalk1 in Social Marketing, Social Media, Thoughts

  Can Cause Marketing distract the donor? Depending on the ask, you could be setting up the donor to focus less on direct giving and more on transactional terms.

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  Music & PR Pt 1: Me, Myself and I

  Posted on February 6, 2010 by jaywalk1 in Music, Personal Branding, Social Media, Thoughts

  It’s 2010, and I would like to introduce a new category to PR Prescriptions. Anyone who has ever worked with me will tell you that I am at my best when I’m digging into strategy with great music blasting from my headphones.

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  Offering Information vs. Serving It Up

  Posted on February 6, 2010 by jaywalk1 in Public Relations, Social Media, Thoughts

  We give out all kinds of information online and we rarely have any clue who exactly is viewing it, but there is a difference between offering info and serving it up.

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