Archive for February 6th, 2010

“Precious” and PR: A Major Awareness Opportunity

Films like “Precious” give us many opportunities to tap into the interest of the public and use it to generate dialogue about the important issues they address.

This Just In: Newsrooms Have Been Diversified

The National Conference of Editorial Writers, a partner in administering the Ida B. Wells Award, has declared that the true pioneers in diversifying America’s newsrooms have by now been honored.

Can Cause Marketing Work to Distract the Donor?

Can Cause Marketing distract the donor? Depending on the ask, you could be setting up the donor to focus less on direct giving and more on transactional terms.

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