Comments on: Can Cause Marketing Work to Distract the Donor? http://www.prprescriptions.com/2010/01/12/can-cause-marketing-work-to-distract-the-donor/ Providing diagnoses to those trying to reach the masses Fri, 13 Jan 2012 03:53:32 +0000 hourly 1 By: jaywalk1 http://www.prprescriptions.com/2010/01/12/can-cause-marketing-work-to-distract-the-donor/comment-page-1/#comment-285 jaywalk1 Thu, 14 Jan 2010 14:06:08 +0000 http://prprescriptions.com/?p=872#comment-285 See, that's the thing. That was my original intention, but I didn't see a direct donation option prominently featured and got caught up in the merchandise section. Part of the reason why I began mulling over the best option for my donation was the descriptions tied to each item. For each item, charity:water had info on the amount of people who could be helped...via that item purchase. It was as if they made it transactional. By doing x (purchasing and item), you can do y (provide water)...almost saying you must do x in order to do y. I understand why they did it. Gives donors something to feel connected to...gives the feeling that your donation will really make a difference. It just made me think because the way it was setup made me think in transactional terms. Instead of just giving, I began to think about what I could get as well. See, that’s the thing. That was my original intention, but I didn’t see a direct donation option prominently featured and got caught up in the merchandise section.

Part of the reason why I began mulling over the best option for my donation was the descriptions tied to each item.

For each item, charity:water had info on the amount of people who could be helped…via that item purchase. It was as if they made it transactional. By doing x (purchasing and item), you can do y (provide water)…almost saying you must do x in order to do y.

I understand why they did it. Gives donors something to feel connected to…gives the feeling that your donation will really make a difference.

It just made me think because the way it was setup made me think in transactional terms. Instead of just giving, I began to think about what I could get as well.

]]> By: Steven Spenser http://www.prprescriptions.com/2010/01/12/can-cause-marketing-work-to-distract-the-donor/comment-page-1/#comment-284 Steven Spenser Thu, 14 Jan 2010 06:57:44 +0000 http://prprescriptions.com/?p=872#comment-284 Why not just send the charity a check so they can keep the product you "bought" for selling to someone else who requires something for her money? Why not just send the charity a check so they can keep the product you “bought” for selling to someone else who requires something for her money?

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