The mass adoption of social media over the last five years has created both challenges and opportunities for communications and marketing professionals. Some of the challenges include working with a constantly evolving media industry and learning the new norms for communication – how we can and should connect with the public and share information. [...]
Archive for November, 2009
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November 8th, 2009
Twitter: A Window into #WestIndian Culture
As an online PR professional, you work with a variety of web based tools, dashboards, platforms, destinations, networks…throw in a few more nouns and you get the point. Business and tech analysts dig into them upon release, a value is assigned to them and their creators, promotion hits hyperdrive and off it goes to the [...]
