Like many, I caught wind of this news from several posts on Twitter.
Yes, it appears that Kim Kardashian will be doing a reality showing the “ins-and-outs” of Public Relations.
I looked at the tweets circulating, sighed and continued with my real, day-to-day PR tasks. I hadn’t given it another thought until I saw Shel Holtz’ piece “Will the public relations profession allow Kim Kardashian to define it?”
In his post, Shel made a special call that really got me thinking:
Get together. Pool your resources. And produce a Web video documentary series that follows a mid-sized PR agency as it engages in its real work. (Top-of-my-head suggestions: SHIFT Communications, Voce Communications, Thornley-Fallis,Converseon, Dix & Eaton).
Or pick a different agency each week. Or have each episode focus on a different dimension of PR, like product PR, crisis communications, media relations, communication research, CSR, internal communications and so on. You could pick agencies of different sizes to highlight each discipline, including the big boys (Fleishman, H&K, Burson, Edelman), mid-sized, small and even independent practitioners.”
My immediate thoughts were that something like this would never happen. I mean honestly, what would that look like? Could these groups come together and agree on how the industry should be depicted? Would anyone really watch?
Things weren’t looking good to me until I asked that last question. I thought about what would actually make people watch, what people really NEEDED to see.
In the end, I don’t think people need to know “the ins-and-outs” of what we do as PR professionals. They don’t necessarily need to know how we do it, BUT they do need to see and understand the VALUE we provide, and the many great causes and issues we help champion.