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Facebook Causes: Worth it or a Waste?
Posted on April 22, 2009 by jaywalk1 in UncategorizedI was going through the reader last night and finished up by checking up on PR Prescriptions. While reviewing posts in the works, I actually felt guilty for not posting anything in the last week or so. With work and things like the BPRS panel, everything’s been in hyperdrive, but in a good way! On to the point of the post…
Over lunch, I read this Washington Post piece that really lit a fire:“To Nonprofits Seeking Cash, Facebook App Isn’t So Green
Though Popular, ‘Causes’ Ineffective for Fundraising”I have some interesting thoughts on this that I will post on certainly, but first I want to hear from you. Think Facebook Causes is effective? Worth it or a Waste?
3 Responses so far.
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It certainly is effective – it just depends on how you’re looking at it -
The Causes application isn’t offering you a magical portal to an untapped fundraising goldmine…and neither is any other online or social media application…I go into more detail on my post about Facebook Causes and their slamming in the Washington Post.
They’re a tactic, not a strategy. Causes work when they are being used in concert with a concrete ask or goal. It’s a vehicle for building support but must have relevance to something bigger.
@ Lateef and @Adam Thanks for the comments. I agree with you both. It does work depending on what your using it for. Fundraising is not always the tool’s best application, but it is a good option to provide.
I’ll feature both of your comments and some of the responses I received from LinkedIn.