Slick Mick: Introducing the Dollar or a Bit More Menu

From the creators of the Big Mac and Chicken Selects comes the “Dollar or a bit more menu”. Sounds a little weird, right? Well, it was weird to me because I’ve already seen several “bit more” items on what used to be the dollar menu.

Why is this ad running now in DC metro…after the fact? Will the “bit more” menus soon be a “bit more and then some”? Hope not.

Regardless of that, I have dubbed them “Slick Mick” because they manage to tell us that they have raised prices and that WE should THANK THEM  all in one ad!