Comments on: Forget Viral for Just a Moment: Aveo Livin' Large http://www.prprescriptions.com/2008/10/05/forget-viral-for-just-a-moment-aveo-livin-large/ Providing diagnoses to those trying to reach the masses Fri, 13 Jan 2012 03:53:32 +0000 hourly 1 By: One More Go Round? PR Prescriptions Turns 1 « Gen Y PR Prescriptions http://www.prprescriptions.com/2008/10/05/forget-viral-for-just-a-moment-aveo-livin-large/comment-page-1/#comment-95 One More Go Round? PR Prescriptions Turns 1 « Gen Y PR Prescriptions Mon, 09 Mar 2009 04:08:28 +0000 http://prprescriptions.wordpress.com/?p=227#comment-95 [...] Forget Viral for Just a Moment: Aveo Livin’ Large [...] [...] Forget Viral for Just a Moment: Aveo Livin’ Large [...]

]]> By: jaywalk1 http://www.prprescriptions.com/2008/10/05/forget-viral-for-just-a-moment-aveo-livin-large/comment-page-1/#comment-94 jaywalk1 Mon, 06 Oct 2008 22:43:12 +0000 http://prprescriptions.wordpress.com/?p=227#comment-94 Hey Greg, Thanks for commenting. Chevy definitely got to the right people, and for about $12K ( Chevy if you're listening, correct me on price.), they'll do well with this crowd. I'm glad that they focused on the experience and made an effort to go to 6 college campus in different parts of the country. James Hey Greg,

Thanks for commenting. Chevy definitely got to the right people, and for about $12K ( Chevy if you’re listening, correct me on price.), they’ll do well with this crowd. I’m glad that they focused on the experience and made an effort to go to 6 college campus in different parts of the country.

James

]]> By: Greg Rollett http://www.prprescriptions.com/2008/10/05/forget-viral-for-just-a-moment-aveo-livin-large/comment-page-1/#comment-93 Greg Rollett Mon, 06 Oct 2008 15:31:10 +0000 http://prprescriptions.wordpress.com/?p=227#comment-93 It's not always about going viral. Sometimes you want your message to show what you are up to and you want just the "right" people to get it. I think Chevy is doing a good job and letting the kids be organic, nothing fabricated. If they don't like the car, let us know why, if you do, tell us why. Seeing them interact like they would with the cameras off is a great testament to the products. I bought my Scion b/c the Living Legends tour a few years back was sponsored by Scion. They understood the urban crowd and backed it up, bot by sponsoring 50 Cent, but by getting in where their true brand advocates were, in the clubs and bars, in the streets and listening to indie rap. Authenticity is the key. As soon as the brand starts telling you what to say, GAME OVER. It’s not always about going viral. Sometimes you want your message to show what you are up to and you want just the “right” people to get it. I think Chevy is doing a good job and letting the kids be organic, nothing fabricated. If they don’t like the car, let us know why, if you do, tell us why. Seeing them interact like they would with the cameras off is a great testament to the products.

I bought my Scion b/c the Living Legends tour a few years back was sponsored by Scion. They understood the urban crowd and backed it up, bot by sponsoring 50 Cent, but by getting in where their true brand advocates were, in the clubs and bars, in the streets and listening to indie rap.

Authenticity is the key. As soon as the brand starts telling you what to say, GAME OVER.

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