By now you may be rolling your eyes, but I’m gonna say it. A social campaign is like a box of chocolates; you never know what you’re gonna get.

When I first checked out the Big-Mac Chant Off, I thought a couple things:

1. Don’t like the design….we’ll not the whole design, just the font.

2. Potential for a great campaign!

We can ignore the first thought, just me being picky. Regarding the second thought, how did I know it had the potential for greatness? I just think about how many versions of the Oscar Mayer commercial exist:

[youtube=http://www.youtube.com/watch?v=8gWAgaVNd1g]

I knew that people might produce some really good chants, but I never expected that the top chants would be this diverse in style. They include elements of funk, soul, rap, synthesized sound reminiscent of T-Pain, southern-style snap and reggaeton.

Not sure if this speaks to the MySpace audience, McDonalds audience, the type of music most popular in our generation or all of the above. All I can say is Mickey D’s, job well done. Thank you for engaging!

For another take on this, check out another Brazen Careerist blogger GuruGilbert.