Common Craft is a great company I learned about in early 2008. In their own words: “We are two passionate people and Common Craft is our company. Our product is explanation.”

They may want to add the line “Smart PR pros love us.” I know I do. Common Craft has been extremely helpful in explaining social media and networking tools to co-workers. Normally, I give my two cents on a given tool/application/site and follow up with: “Check out the Common Craft video.”

As Zoe Siskos, author of medium & the message, says in one of her recent posts, most people don’t know what Common Craft is. Zoe brilliantly developed a short video called Common Craft in Plain English, and while they don’t detail all the possibilities (and they shouldn’t), the Common Craft creators Sachi and Lee LeFever do a great job of answering not only “What is this?” but also “How and Why would I use this?”

Here are some of videos I normally tell people to check out:

Social Media in Plain English

[youtube=http://www.youtube.com/watch?v=MpIOClX1jPE]

Twitter in Plain English

[youtube=http://www.youtube.com/watch?v=ddO9idmax0o]

Social Bookmarking in Plain English

[youtube=http://www.youtube.com/watch?v=x66lV7GOcNU]

If you liked these videos, check out www.commoncraft.com and spread the word!