Comments on: Social Media Custody Battle: Round 1 http://www.prprescriptions.com/2008/04/07/social-media-custody-battle-round-1/ Providing diagnoses to those trying to reach the masses Fri, 13 Jan 2012 03:53:32 +0000 hourly 1 By: Raise Your Hand If You Care Who Owns Social Media « Gen Y PR Prescriptions http://www.prprescriptions.com/2008/04/07/social-media-custody-battle-round-1/comment-page-1/#comment-32 Raise Your Hand If You Care Who Owns Social Media « Gen Y PR Prescriptions Thu, 22 Oct 2009 15:22:21 +0000 http://prprescriptions.wordpress.com/?p=42#comment-32 [...] found this subject interesting a little over a year ago when there seemed to be some industry infighting, but the battle is still very much on with Marketing, PR and even some HR departments making claims [...] [...] found this subject interesting a little over a year ago when there seemed to be some industry infighting, but the battle is still very much on with Marketing, PR and even some HR departments making claims [...]

]]> By: jaywalk1 http://www.prprescriptions.com/2008/04/07/social-media-custody-battle-round-1/comment-page-1/#comment-31 jaywalk1 Wed, 09 Apr 2008 21:20:17 +0000 http://prprescriptions.wordpress.com/?p=42#comment-31 Alisa and Jim, Thanks for weighing in. As a PR guy who's interested in social media, I was torn but couldn't resist commenting when I saw the post at Ignite. Alisa and Jim, Thanks for weighing in. As a PR guy who’s interested in social media, I was torn but couldn’t resist commenting when I saw the post at Ignite.

]]> By: alisamleo http://www.prprescriptions.com/2008/04/07/social-media-custody-battle-round-1/comment-page-1/#comment-30 alisamleo Wed, 09 Apr 2008 21:01:04 +0000 http://prprescriptions.wordpress.com/?p=42#comment-30 AGREED! AGREED!

]]> By: Jim Tobin at Ignite Social Media http://www.prprescriptions.com/2008/04/07/social-media-custody-battle-round-1/comment-page-1/#comment-29 Jim Tobin at Ignite Social Media Tue, 08 Apr 2008 12:59:56 +0000 http://prprescriptions.wordpress.com/?p=42#comment-29 Well reasoned, and thanks for the thoughtful mention. There are smart people in lots of industries, and I think there will be some smart social media types working for PR firms. But that's not, in my view, where the real action will be. It will be hard to convince clients that, "Sure, we can get you in front of the ed boards, and we can manage that press conference. But we can also handle building a great CGM site, managing engagements in social networks, etc. etc. etc. etc." Some will buy it, to be sure, but more and more, the choice will be to get specialists. It's the natural order of things and won't stop with social media agencies any more than it stopped with PR firms... Enjoyed your post. ~Jim Well reasoned, and thanks for the thoughtful mention.

There are smart people in lots of industries, and I think there will be some smart social media types working for PR firms. But that’s not, in my view, where the real action will be. It will be hard to convince clients that, “Sure, we can get you in front of the ed boards, and we can manage that press conference. But we can also handle building a great CGM site, managing engagements in social networks, etc. etc. etc. etc.”

Some will buy it, to be sure, but more and more, the choice will be to get specialists. It’s the natural order of things and won’t stop with social media agencies any more than it stopped with PR firms…

Enjoyed your post.

~Jim

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