Speaking to the Gen-Y DC Mind

Normally my mornings consist of a few things:

1. The Mental Essentials check: Keys, Wallet, Phone, iPod.

2. Blasting music on my short, yet life-threatening jaywalk to the metro.

3. The mad dash to the metro platform to catch the train pulling in (because waiting 3 minutes for the next train goes against everything I stand for) .

4. The Express paper.

With the exception of getting a honey wheat plain cream cheese bagel from my favorite DC bagel shop, the Express paper is the best part of my morning. It’s free, I can get a quick read on anything I might have missed the day before, and I get a few laughs from pooch cafe. Well, yesterday I got a real treat in coming across this ad for Washington Sports Clubs.

I really have to give it to the creative people who are behind this ad. Given the Gen-Y attention span, it’s a wonder that I read it and remembered it, right?

At first, I thought it was, but it’s definitely not a wonder. That ad was made for me, a Gen-Y DC mind. It’s clean, easy to read, extremely timely and sharp on the messaging. The Ad reads: “$29 to Join, That’s about $79,971 less than Spitzer’s ‘workout’ budget.”

Anyone who’s ever spent time with us know that we live and breathe politics, and there’s only one thing we love more than a good political argument, a good political joke.

To the Sports Club creatives, keep ‘em coming! To all the Gen-Y DC minds out there, hope you enjoyed this one as much as I did.