Monthly Archives: March 2008

• 

  Speaking to the Gen-Y DC Mind

  Posted on March 28, 2008 by jaywalk1 in Gen Y, Politics, Public Relations

  Normally my mornings consist of a few things: 1. The Mental Essentials check: Keys, Wallet, Phone, iPod. 2. Blasting music on my short, yet life-threatening jaywalk to the metro. 3. The mad dash to the metro platform to catch the train pulling in (because waiting 3 minutes for the next train goes against everything I [...]

  No Comments. Continue Reading...
• 

  Reverse Marketology or a Dose of PR?

  Posted on March 25, 2008 by jaywalk1 in Gen Y, Public Relations

  Today, writer Sarah Kliff posted a web exclusive to Newsweek.com titled Reverse Marketology. Throughout the article, Kliff references several branded campaigns which include more lifestyle info and helpful tips than actual sales messaging. Her take on the rationale behind the campaigns: “We’ve entered the age of the really counterintuitive ad…What they’re doing is banking on [...]

  6 Comments. Continue Reading...
• 

  Ad Council and US Army come together for "Boost"

  Posted on March 24, 2008 by jaywalk1 in Public Relations, Social Initiatives

  Background: A 2005 study conducted by the Urban Institute reported that every 29 seconds, another student gives up on school, resulting in 1 million students dropping out every year. To respond to this problem, the Ad Council teamed up with the US Army to “give teens a ‘boost’ to stay in school in December of [...]

  No Comments. Continue Reading...
• 

  Social Initiatives: FreeRice.com

  Posted on March 22, 2008 by jaywalk1 in Public Relations, Social Initiatives

  Background: According to the United Nations, the cost to end world hunger completely (accounting for diseases related to hunger and poverty) is almost $200 billion a year. 50 year-old FreeRice.com creator, John Breen*, has come up with what I think is a simple yet clever way to engage people in the fight to end hunger, [...]

  1 Comment. Continue Reading...