Normally my mornings consist of a few things:
1. The Mental Essentials check: Keys, Wallet, Phone, iPod.
2. Blasting music on my short, yet life-threatening jaywalk to the metro.
3. The mad dash to the metro platform to catch the train pulling in [...]
Archive for March, 2008
March 28th, 2008
Speaking to the Gen-Y DC Mind
Posted in Gen Y, Politics, Public Relations 
Tags: Gen Y, Spitzer, Washington Sports Club 
No Comments »March 25th, 2008
Reverse Marketology or a Dose of PR?
Today, writer Sarah Kliff posted a web exclusive to Newsweek.com titled Reverse Marketology. Throughout the article, Kliff references several branded campaigns which include more lifestyle info and helpful tips than actual sales messaging. Her take on the rationale behind the campaigns: “We’ve entered the age of the really counterintuitive ad…What they’re doing is banking on [...]
Posted in Gen Y, Public Relations Tags: Advertising, Gen Y, Marketing, Marketology, Newsweek, PR, Public Relations 6 Comments »March 24th, 2008
Ad Council and US Army come together for "Boost"
Background: A 2005 study conducted by the Urban Institute reported that every 29 seconds, another student gives up on school, resulting in 1 million students dropping out every year.
To respond to this problem, the Ad Council teamed up with the US Army to “give teens a ‘boost’ to stay in school in December of 2007.
The [...]
Posted in Public Relations, Social Initiatives Tags: Ad Council, Boost Campaign, Boost Up, Urban Institute No Comments »
